Inizio Partners Corp
Senior Manager Marketing Analytics, Banking
Inizio Partners Corp - San Francisco
Work at Inizio Partners Corp
Overview
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Overview
Role and Responsibilities:As the Marketing Analytics Senior Manager, you will be instrumental in building new banking products and leading cross-functional efforts across Marketing, Product, Engineering, Risk, and Finance to drive growth for said products. This role requires a deep understanding of the digital lending or banking space, a solid grasp of various business functions (Marketing, Product, Engineering, Analytics, and Finance), and a strong ability to develop and implement data-driven initiatives from start to finish. Your analytical prowess, problem-solving skills, product sense, and ability to work effectively cross-functionally will be key to your success.Primary day-to-day client contacts and often interact with C-level executives.Extremely comfortable working with data, including managing large number of data sources, analyzing data quality, and pro-actively working with clients data/ IT teams to resolve issues.Interacts regularly with clients to understand business requirements, define analytical problems, structure and communicate solutions, and ensure client satisfaction with strong business driving results.Develop Growth Strategies:
Create new offerings or optimize existing product sets to drive growth through a data-driven and customer-centric approach.Lead End-to-End Execution:
Manage the full lifecycle of strategic initiatives, including building business cases, securing stakeholder buy-ins, defining and documenting business requirements, and crafting go-to-market plans.Optimize Post-Launch:
Analyze and optimize new strategies post-launch to ensure KPI metrics are met, and business benefits are realized.Stakeholder Collaboration:
Collaborate with and drive alignment among various stakeholders across the organization.Manage Offshore Team:
Lead and coordinate with offshore contractors for analytical support and to ensure seamless execution.Candidate Profile:6+ years of experience comprising analytics service delivery, consulting, solution design, and client management.Preferred experience in marketing analytics in the banking industry in the following fields:Experience developing/expanding GTM strategies for new banking products.Working across and a solid grasp of various business functions (Marketing, Product, Engineering, Analytics, and Finance).Previous experience in the Financial/FinTech industry is a plus.Technical proficiency in tools like SQL, Python.Demonstrable leadership ability, superior problem-solving, and people management skills.
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Create new offerings or optimize existing product sets to drive growth through a data-driven and customer-centric approach.Lead End-to-End Execution:
Manage the full lifecycle of strategic initiatives, including building business cases, securing stakeholder buy-ins, defining and documenting business requirements, and crafting go-to-market plans.Optimize Post-Launch:
Analyze and optimize new strategies post-launch to ensure KPI metrics are met, and business benefits are realized.Stakeholder Collaboration:
Collaborate with and drive alignment among various stakeholders across the organization.Manage Offshore Team:
Lead and coordinate with offshore contractors for analytical support and to ensure seamless execution.Candidate Profile:6+ years of experience comprising analytics service delivery, consulting, solution design, and client management.Preferred experience in marketing analytics in the banking industry in the following fields:Experience developing/expanding GTM strategies for new banking products.Working across and a solid grasp of various business functions (Marketing, Product, Engineering, Analytics, and Finance).Previous experience in the Financial/FinTech industry is a plus.Technical proficiency in tools like SQL, Python.Demonstrable leadership ability, superior problem-solving, and people management skills.
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