VP, Mobile Brand Management & Product Marketing - WB Games
Warner Bros. Discovery - Burbank, California, United States, 91520
Work at Warner Bros. Discovery
Overview
- View job
Overview
2 days ago Be among the first 25 applicants The VP of Mobile Brand Management and Product Marketing is a new, high-impact leadership role focused on accelerating our mobile publishing strategy across all Warner Bros. Games franchises. This leader will be responsible for driving the strategic marketing vision for mobile games, enhancing brand equity, acquiring new players, and growing live services across platforms, genres, and global markets. This role requires a seasoned leader with deep expertise in mobile games publishing, audience insights, full-funnel marketing, and cross-functional go-to-market execution. You must be passionate about mobile games, the evolving platform ecosystem, and connecting players to great experiences through data-informed and creatively ambitious marketing strategies. Responsibilities include leading global brand and product marketing strategy for mobile titles, collaborating with mobile studios and cross-functional teams, owning marketing budget planning and investment strategy, leading global-to-local strategies, managing lifecycle campaigns and live ops integration, driving insights and data-driven decision making, building and leading a high-performing mobile marketing team, and championing innovation and change management. Experience required includes 12+ years in brand, product marketing, or publishing roles focused on mobile free-to-play games, 7+ years in team leadership, proven success launching and scaling mobile games globally, and deep understanding of the mobile ecosystem. Skills include mobile-first thinking, marketing analytics, hands-on experience with mobile MMPs and paid media platforms, strong creative instincts, and ability to lead across matrixed organizations. Nice to have experience includes launching titles in APAC, MENA, or LATAM regions and global publishing or platform-side experience. Seniority level
Seniority level Executive Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Entertainment Providers Referrals increase your chances of interviewing at Warner Bros. Discovery by 2x Get notified about new Vice President Brand Management jobs in
Burbank, CA . Burbank, CA $167,020 - $310,180 10 hours ago Burbank, CA $167,020 - $310,180 1 week ago Senior Vice President, Creator Marketing
VP, Mobile Brand Management & Product Marketing - WB Games
Burbank, CA $213,500 - $396,500 1 month ago Los Angeles, CA $175,000 - $225,000 2 weeks ago Senior Vice President, Consumer Digital & Influencer Marketing
Los Angeles, CA $144,000 - $225,000 2 weeks ago Executive Director, Corporate Partnerships
Executive Director, Corporate Partnerships
Los Angeles, CA $170,000 - $210,000 2 weeks ago VP of Multifamily Business Development-California
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr