Pasona NA
Marketing Manager -Japanese Bilingual
Pasona NA - Los Angeles, California, United States, 90079
Work at Pasona NA
Overview
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Overview
Marketing Manager -Japanese Bilingual Job Num: 57476
Sales / Marketing
Job Description
Job Title: Marketing Manager
Industry: Animation/Entertainment
Location: Encino, CA
Work Style: Hybrid (2-3 times/week at office)
Work Hours: 9:00am - 6:00pm (1 hour lunch break)
Pay: $70k-110k/year
A Japanese entertainment company is looking for a Marketing Associate.
Must be bilingual in Japanese/English. (Speak/Read/Write)
Lead, mentor, and develop a regional marketing team, including functions such as publicity and social media. Create and implement regional marketing strategies to drive traffic, grow brand awareness, and engage communities through social media, fan events, and paid media. Align global objectives with impactful regional initiatives, ensuring cohesive branding and efficient asset creation while promoting innovation. Set long-term regional goals and prioritize initiatives in collaboration with global marketing teams. Oversee regional IP initiatives, marketing campaigns, and cross-business efforts to drive conversation and earned media reach. Manage regional marketing budgets to optimize ROI. Collaborate with executive leadership on regional publicity efforts and lead event strategy, including premieres and fan events, ensuring strong presence and satisfaction with Japanese content partners. Oversee all marketing programs involving high-profile brands such as Crunchyroll, Hulu/Disney+, Amazon, and Netflix. Monitor and evaluate distribution partners' marketing performance and identify areas for efficiency and improvement. Manage brand campaigns, including campaign/asset planning and production-timelines, deliverables, resources, and requests. Coordinate with Japan-based production teams for special content and promotional needs. Use data to inform best practices, streamlining operational workflows. Develop and execute social media strategies to grow followers and engagement across platforms. Maintain a content calendar for all social channels, collaborating with internal teams to generate user acquisition-driven content. Work with cross-functional teams (content, brand, planning, engagement, licensing) to develop and maintain editorial and promotional calendars. Manage the official YouTube channel for both monetization and promotional strategy. Support special projects as requested. Fluent in Japanese and English. Bachelor's degree, preferably in Marketing. 5+ years of experience in digital marketing (experience in SEM, SEO, or paid social is a plus). Knowledge of VOD licensing, industry windowing, and holdbacks. Experience in media industry and post-production workflows. Strong analytical and results-driven mindset, with the ability to tell compelling stories using campaign data. Proficiency in Adobe Creative Suite or similar design/video editing tools. Proven marketing experience with YouTube and major social media platforms. Deep knowledge of and passion for anime and manga is a strong plus. Expertise in social analytics tools (e.g., Hootsuite, Sprout Social, Buffer). Proficient in Microsoft Office Suite, Google Workspace, Slack, and Adobe Photoshop. Exceptional communication and collaboration skills, both written and verbal. Solid graphic design and video editing capabilities. Highly attuned to pop culture and current trends. Well-versed in SVOD, AVOD, FAST, and theatrical distribution landscapes. Experienced in managing, mentoring, and developing cross-functional marketing teams. Passionate and curious about all aspects of entertainment and brand marketing. Naturally communicative and able to distill complex concepts into simple messaging. Comfortable in a fast-paced, dynamic environment with high intellectual curiosity. Solution-oriented mindset with a proactive approach to problem-solving. Agile and goal-driven, with a strong desire to take on challenges. Enthusiastic about anime and its global cultural impact.
To apply please email your resume to asasaki@pasona.com.
#LI-AS1
Job Details
City:
Encino State:
CA Job Type:
Permanent Job Salary High:
110000.00 Salary Low:
70000.00 Languages:
English;Japanese Hours of Operation:
9-6 Benefits:
Health Ins;Dental Ins;Vision Ins;401K;Long-term Disability;Paid Time Off;Paid Holidays
Contact Information
Job Owner:
Amiri Sasaki Job Owner Email :
asasaki@pasona.com
Job Description
Job Title: Marketing Manager
Industry: Animation/Entertainment
Location: Encino, CA
Work Style: Hybrid (2-3 times/week at office)
Work Hours: 9:00am - 6:00pm (1 hour lunch break)
Pay: $70k-110k/year
A Japanese entertainment company is looking for a Marketing Associate.
Must be bilingual in Japanese/English. (Speak/Read/Write)
Lead, mentor, and develop a regional marketing team, including functions such as publicity and social media. Create and implement regional marketing strategies to drive traffic, grow brand awareness, and engage communities through social media, fan events, and paid media. Align global objectives with impactful regional initiatives, ensuring cohesive branding and efficient asset creation while promoting innovation. Set long-term regional goals and prioritize initiatives in collaboration with global marketing teams. Oversee regional IP initiatives, marketing campaigns, and cross-business efforts to drive conversation and earned media reach. Manage regional marketing budgets to optimize ROI. Collaborate with executive leadership on regional publicity efforts and lead event strategy, including premieres and fan events, ensuring strong presence and satisfaction with Japanese content partners. Oversee all marketing programs involving high-profile brands such as Crunchyroll, Hulu/Disney+, Amazon, and Netflix. Monitor and evaluate distribution partners' marketing performance and identify areas for efficiency and improvement. Manage brand campaigns, including campaign/asset planning and production-timelines, deliverables, resources, and requests. Coordinate with Japan-based production teams for special content and promotional needs. Use data to inform best practices, streamlining operational workflows. Develop and execute social media strategies to grow followers and engagement across platforms. Maintain a content calendar for all social channels, collaborating with internal teams to generate user acquisition-driven content. Work with cross-functional teams (content, brand, planning, engagement, licensing) to develop and maintain editorial and promotional calendars. Manage the official YouTube channel for both monetization and promotional strategy. Support special projects as requested. Fluent in Japanese and English. Bachelor's degree, preferably in Marketing. 5+ years of experience in digital marketing (experience in SEM, SEO, or paid social is a plus). Knowledge of VOD licensing, industry windowing, and holdbacks. Experience in media industry and post-production workflows. Strong analytical and results-driven mindset, with the ability to tell compelling stories using campaign data. Proficiency in Adobe Creative Suite or similar design/video editing tools. Proven marketing experience with YouTube and major social media platforms. Deep knowledge of and passion for anime and manga is a strong plus. Expertise in social analytics tools (e.g., Hootsuite, Sprout Social, Buffer). Proficient in Microsoft Office Suite, Google Workspace, Slack, and Adobe Photoshop. Exceptional communication and collaboration skills, both written and verbal. Solid graphic design and video editing capabilities. Highly attuned to pop culture and current trends. Well-versed in SVOD, AVOD, FAST, and theatrical distribution landscapes. Experienced in managing, mentoring, and developing cross-functional marketing teams. Passionate and curious about all aspects of entertainment and brand marketing. Naturally communicative and able to distill complex concepts into simple messaging. Comfortable in a fast-paced, dynamic environment with high intellectual curiosity. Solution-oriented mindset with a proactive approach to problem-solving. Agile and goal-driven, with a strong desire to take on challenges. Enthusiastic about anime and its global cultural impact.
To apply please email your resume to asasaki@pasona.com.
#LI-AS1
Job Details
City:
Encino State:
CA Job Type:
Permanent Job Salary High:
110000.00 Salary Low:
70000.00 Languages:
English;Japanese Hours of Operation:
9-6 Benefits:
Health Ins;Dental Ins;Vision Ins;401K;Long-term Disability;Paid Time Off;Paid Holidays
Contact Information
Job Owner:
Amiri Sasaki Job Owner Email :
asasaki@pasona.com