Blue Yonder
Sr. Director, Audience Marketing and Competitive Intelligence
Blue Yonder - Dallas, Texas, United States, 75215
Work at Blue Yonder
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Overview
Sr. Director, Audience Marketing and Competitive Intelligence Join to apply for the
Sr. Director, Audience Marketing and Competitive Intelligence
role at
Blue Yonder .
Make sure to apply with all the requested information, as laid out in the job overview below. This role is based in the US - Remote. Overview Blue Yonder is seeking a dynamic solutions marketing leader with a passion for supply chains and competitive intelligence. The goal is to expand awareness of Blue Yonder’s value in supply chain transformation to a broader audience. Scope This strategic, high-impact role involves defining and executing strategies that address buyer pain points, analyzing how Blue Yonder outperforms competitors, and integrating these insights into go-to-market processes. A storytelling skill set is essential. You will collaborate closely with sales and marketing teams to develop persona details, drive competitive positioning, and craft engagement strategies for diverse buyers. A passion for storytelling that fosters engagement and trust is desired. Responsibilities
Portfolio messaging:
Collaborate with product, field, and marketing teams to craft compelling narratives that inform, inspire, and persuade. Persona messaging design:
Identify buyer personas, build ‘persona maps,’ and detail audience pain points and buying requirements. Audience go-to-market optimization:
Partner with revenue marketing to refine digital messaging and content, enhancing engagement and pipeline progression. Competitive Intelligence:
Lead efforts to gather and utilize intelligence on competitors’ products, go-to-market strategies, and our differentiators. Competitive Messaging:
Work with senior leadership to craft narratives that highlight our industry-leading differentiators and incorporate them into corporate content. Qualifications
Bachelor’s Degree in marketing or a hi-tech field; MBA/master’s preferred. 10+ years in product or solutions marketing. 3+ years in competitive intelligence for SaaS offerings. Experience creating empathetic persona messaging. Excellent communication skills, capable of articulating complex technical concepts simply. Strong technical knowledge of cloud-based software products. Experience measuring marketing impact. Effective internal communication and collaboration skills. Additional Details Salary range: $129,622 - $197,688 USD, commensurate with experience. Eligible for performance bonuses or commissions. Benefits include medical, dental, vision, 401K with matching, flexible time off, and more. Blue Yonder is an inclusive employer committed to diversity and equal opportunity. Other Details
Seniority level: Director Employment type: Full-time Job function: Marketing and Sales Industry: Software Development
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Sr. Director, Audience Marketing and Competitive Intelligence
role at
Blue Yonder .
Make sure to apply with all the requested information, as laid out in the job overview below. This role is based in the US - Remote. Overview Blue Yonder is seeking a dynamic solutions marketing leader with a passion for supply chains and competitive intelligence. The goal is to expand awareness of Blue Yonder’s value in supply chain transformation to a broader audience. Scope This strategic, high-impact role involves defining and executing strategies that address buyer pain points, analyzing how Blue Yonder outperforms competitors, and integrating these insights into go-to-market processes. A storytelling skill set is essential. You will collaborate closely with sales and marketing teams to develop persona details, drive competitive positioning, and craft engagement strategies for diverse buyers. A passion for storytelling that fosters engagement and trust is desired. Responsibilities
Portfolio messaging:
Collaborate with product, field, and marketing teams to craft compelling narratives that inform, inspire, and persuade. Persona messaging design:
Identify buyer personas, build ‘persona maps,’ and detail audience pain points and buying requirements. Audience go-to-market optimization:
Partner with revenue marketing to refine digital messaging and content, enhancing engagement and pipeline progression. Competitive Intelligence:
Lead efforts to gather and utilize intelligence on competitors’ products, go-to-market strategies, and our differentiators. Competitive Messaging:
Work with senior leadership to craft narratives that highlight our industry-leading differentiators and incorporate them into corporate content. Qualifications
Bachelor’s Degree in marketing or a hi-tech field; MBA/master’s preferred. 10+ years in product or solutions marketing. 3+ years in competitive intelligence for SaaS offerings. Experience creating empathetic persona messaging. Excellent communication skills, capable of articulating complex technical concepts simply. Strong technical knowledge of cloud-based software products. Experience measuring marketing impact. Effective internal communication and collaboration skills. Additional Details Salary range: $129,622 - $197,688 USD, commensurate with experience. Eligible for performance bonuses or commissions. Benefits include medical, dental, vision, 401K with matching, flexible time off, and more. Blue Yonder is an inclusive employer committed to diversity and equal opportunity. Other Details
Seniority level: Director Employment type: Full-time Job function: Marketing and Sales Industry: Software Development
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