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This range is provided by Pocket FM. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$170,000.00/yr - $200,000.00/yr

It’s an amazing time to join Pocket FM as we continue shaping the future of audio entertainment both in India and globally. We are India's leading audio OTT platform with the largest collection of OTT shows, podcasts, and audiobooks across a wide variety of genres and languages. We are reimagining the traditional radio to build an internet-scale platform to bring together communities to share stories and spread knowledge.

Our mission is to give wings and wisdom to stories, transforming them into a strong entertainment package. Pocket FM has grown to 80 million listeners, spending an average of over 110 minutes every day, while the total streaming on the app counts to over 4 billion minutes monthly.

Here's what we're looking for:

• Lead and mentor a team of scriptwriters and creative marketers to produce high-performing video promos for social platforms (primarily Facebook/Instagram).
• Analyze promo performance data (3-second play, Thruplay, CTR, Completion %, CPI, etc.) to guide creative direction and improve campaign outcomes.
• Drive creative strategy and execution for all performance marketing initiatives: from ideation and writer’s room sessions to final delivery.
• Manage end-to-end script development and feedback loops, ensuring promos meet key business KPIs and storytelling benchmarks.
• Collaborate with Gen AI art teams and production leads to align visual storytelling with validated scripts.
• Run a dynamic and iterative writer’s room: brainstorm story ideas, escalate stakes, punch up copy, and ensure scripts are optimized for attention and retention.
• Partner closely with business to align on growth targets and creative strategy.
• Regularly present performance reports and learnings to key stakeholders, driving iteration and experimentation in storytelling.
• Help shape the narrative landscape across genres, using a mix of data insights, creative instincts, and consumer psychology.
• Continuously test, iterate, and scale high-performing creatives, with a laser focus on improving CPI, ROAS, and install intent across campaigns.

Qualifications:

• 7+ years of experience in creative production, performance marketing, or narrative content development, preferably in digital-first or mobile-first platforms.
• Proven leadership in managing creative teams and high-throughput storytelling pipelines.
• Deep understanding of marketing metrics such as CTR, Thruplay, Completion %, and how they tie back to content performance.
• A strong editorial sense and experience writing or editing direct-response scripts, trailers, or promos.
• Comfortable balancing creativity with performance and crafting stories that entertain and convert.
• Experience working with AI video tools or virtual production pipelines is a plus.
• Familiarity with A/B testing frameworks and creative optimization best practices.
• Able to operate cross-functionally and influence without authority in a fast-paced startup environment.
• Passion for long-form storytelling, genre fiction, and character-driven narratives.
• Having knowledge of the werewolf / web fiction space is a plus.

If you thrive in an entrepreneurial, high-growth environment where you can drive real impact, this is the role for you. As a Business Head at Pocket FM, you'll be at the forefront of our growth journey, shaping the future of the industry while solving some of the most exciting business challenges. Let’s build something remarkable together.

Full Time: $170,000- $200,000

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Writing/Editing and Advertising

• Industries

  Entertainment Providers, Broadcast Media Production and Distribution, and Writing and Editing

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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