Manager, Brand Communications
McGuireWoods - Chicago, Illinois, United States, 60290![McGuireWoods](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at McGuireWoods
Overview
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Overview
If you think you are the right match for the following opportunity, apply after reading the complete description. McGuireWoods, one of the world’s leading law firms, has provided legal solutions to corporate, individual and nonprofit clients since 1834. Diversity and inclusion are essential to how we do business, informing how we recruit, retain and promote lawyers and staff to serve clients. Along with excellent benefits, McGuireWoods offers most employees a hybrid remote option allowing flexibility and work-life balance. Responsibilities
Effectively manages the tone and voice of the firm’s brand. Works with a variety of teams and identifies/develops content series that showcases the work, people and culture of the firm. Understands social platforms, tools and trends. Plans and researches business goals and finds the stories that help showcase/support them in an engaging way. Develops and tells authentic stories in an engaging and relatable way; conceives of and executes/creates content. Has familiarity with publishing, content management and analytics/listening tools. Recommends ways to tailor content and delivery channels based on intended audience. Exercises sound judgment in serving as an adviser for lawyers and other professionals who seek editorial guidance. Reviews marketing and communications materials and ensures compliance to firm standards of quality, firm policies and guidelines, and basics of good writing, including grammar, spelling, content flow, and adherence to Associated Press Stylebook. Vets copy for redundancies, inconsistencies, potential conflicts. Qualifications
Bachelor’s degree in Communications, Journalism or related field. At least 12 years’ experience in legal marketing/communications, journalism or other professional services capacity (law firm experience preferred). Excellent writing, proofreading and editing skills along with a strong attention to detail. Experience generating video and podcast content. Strong knowledge of current affairs in the legal industry. Ability to build relationships with a wide range of people, as well as the ability to work independently and as part of a team. Strong organizational and time management skills. Ability to travel when required. Excellent time management and multitasking skills. Understanding of overall goals and objectives of McGuireWoods marketing efforts and how they fit into the firm’s overall long-term success.
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