Brand Marketing Lead
We Are Rosie - New York, New York, us, 10261
Work at We Are Rosie
Overview
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Overview
Job Description
Location:
Chicago or New York (Hybrid/On-site as needed) Duration:
40 hrs/week from early June 2026 to mid-October. Salary:
$80/hr This will be a W2 Engagement
Rosie Rules Please read before accepting a project!
Are you a strategic storyteller who blends creativity with business acumen? Do you have a passion for brand strategy, advertising development, and bringing compelling campaigns to life? If so, we have a high-impact opportunity for you!
We're looking for a senior brand marketer to join a world-class team supporting our client's 360 degree campaigns. You'll collaborate closely with internal teams and agency partners to deliver engaging, insight-driven advertising across TV/OLV, social, radio, and more. This is the perfect role for someone who thrives in creative development, knows how to drive integrated campaigns, and is passionate about elevating a brand. Lead Creative Development:
Write and deliver compelling creative briefs that guide development of TV/OLV (12+ animatics), paid social, and radio campaigns-from concept through pre-production. Shape Brand Messaging:
Translate complex business objectives and insights into clear, motivating brand and benefit-led messaging strategies for all consumer facing campaigns. Drive Integrated Campaign Execution:
Manage production and implementation of advertising and content tactics across integrated channels spanning video, digital, mobile, social, print, audio, out of home Steward Brand Standards:
Ensure all work aligns with client's brand purpose, strategy, and voice-supporting consistent brand stewardship across initiatives. Leverage Consumer Insights:
Partner with research teams to uncover audience insights, guide creative testing, and refine messaging based on data. Ensure Compliance & Budget Discipline:
Manage campaign budgets and timelines while ensuring all work meets legal, compliance, and governance requirements. Qualifications
5-7 years of marketing experience with demonstrated time in marketing communications/brand and advertising execution roles; preferably working in or directly with advertising agencies Prior experience in an ad agency or internal brand/advertising function required. Exceptional creative brief writing and campaign development skills. Strong ability to distill insights into motivating creative direction. Solid understanding of video, digital, and paid social production. Highly collaborative, with strong presentation and stakeholder management skills. Proven project management and budgeting skills in fast-paced environments.
Additional Information
We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world's biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that's better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek's Fastest Growing Agencies in 2021.
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.