Media Planner Job at Robert Half in Fort Worth
Robert Half - Fort Worth, TX, US, 76104
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Overview
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Overview
Job Description
Media Planner - Contract - Hybrid in Fort Worth, Texas
12-Month Part-Time Contract – Up to 50 Hours/Month
We are seeking a Media Planner to support our growing digital team in acquiring new clients and optimizing media strategies. This role will be integral in analyzing digital media performance, preparing reports, and providing actionable insights to enhance marketing effectiveness. The ideal candidate will have strong analytical skills and experience with various digital platforms and data tools.
Responsibilities:
- Prepare digital media and marketing reports for client presentations.
- Analyze data and trends across all digital media and social platforms (social, paid, and organic).
- Conduct basic website data and media analysis in collaboration with media and CRM teams.
- Gain proficiency in producing reports with clear, actionable insights to improve KPI performance.
- Maintain Google Analytics and manage site tagging through Google Tag Manager.
Media Planner - Contract - Hybrid in Fort Worth, Texas
12-Month Part-Time Contract – Up to 50 Hours/Month
Must-Have Qualifications:
- Experience with Google Data Studio (Google Tag Manager/Google Analytics).
- Strong understanding of and experience with social platforms (Facebook, Instagram, LinkedIn) as well as Email and SMS marketing.
- Analytical skills with the ability to interpret data and effectively communicate insights to clients.
Preferred Qualifications:
- Experience working in an agency setting.
- Familiarity with project management tools such as Basecamp or similar platforms.
- Experience in paid and organic digital media strategies.
This is an exciting opportunity to be part of a dynamic team and contribute to strategic media planning and client success. If you have a passion for data-driven marketing and digital media, we’d love to hear from you!