breef
Email Marketing Lead
breef - Denver, Colorado, United States, 80219
Work at breef
Overview
- View job
Overview
Breef is seeking an Email Marketing Lead to join our dynamic, quickly growing team. You will play a critical part in scaling our email channel, delivering thoughtful content to our global audience of leading marketers and agencies. You will build, own and execute our email nurture programs to engage and accelerate leads through our user journey.
Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below. About Breef Breef is the world's first agency marketplace. As the modern outsourcing solution, our platform connects leading brands with leading agencies for all their digital and creative needs. Our product is changing the future of work and is a first-of-its-kind solution for high-value transactions.
Your day-to-day responsibilities include:
Lead all campaign planning and execution - developing and implementing email marketing campaigns that engage leads and drive pipeline growth.
Set and manage our email marketing calendar - overseeing the end-to-end process including planning, execution, and tracking of campaign activities.
Collaborate with content and design teams to identify and recommend assets and content that map to the buyer journey at each stage of the funnel.
Write all copy and messaging, balancing brand voice and call-to-action.
Partner with marketing and sales to identify the right message and content for each audience.
Analyze campaign performance data, including funnel metrics, to gain insights and make data-driven recommendations.
Leverage data to iterate on and improve content and messaging.
Monitor and optimize campaigns through A/B testing, segmentation, and other best practices.
Report on funnel metrics to understand lead progression and inform campaign strategy.
Serve as the main stakeholder for our CRM (Hubspot), working closely with operations and development teams to ensure seamless integration.
Help strategize and lead Breef’s affiliate referral program through compelling email sequences.
Work closely with cross-functional teams including sales, operations, and marketing to ensure campaign alignment with business objectives and user segmentation for maximum impact.
Qualifications for success:
5+ years of demand generation experience at a B2B technology company; marketplace and agency industry knowledge is a plus.
Proven track record of developing and executing integrated campaigns that generate pipeline and revenue growth.
Strong writing skills, with the ability to communicate clearly within our brand voice across multiple campaigns.
Extremely familiar with Hubspot.
Strong analytical skills to interpret data and make data-driven decisions.
Understanding of funnel metrics and their impact on campaign strategy.
Excellent project management skills with the ability to manage multiple projects simultaneously with attention to detail.
What we think you'll enjoy:
Owning a brand’s full email marketing program and making an industry-wide impact.
A career-defining role with significant growth potential.
A self-starter attitude driven by entrepreneurial spirit.
Using data to enhance your work and creative vision.
Being passionate about marketing and the innovative solutions Breef offers.
The Breef HQ is located in Denver, Colorado. We are open to both Denver-based and remote candidates, with a relocation package available for the right candidate. Breef is an equal opportunity employer, committed to diversity and inclusivity.
#J-18808-Ljbffr
Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below. About Breef Breef is the world's first agency marketplace. As the modern outsourcing solution, our platform connects leading brands with leading agencies for all their digital and creative needs. Our product is changing the future of work and is a first-of-its-kind solution for high-value transactions.
Your day-to-day responsibilities include:
Lead all campaign planning and execution - developing and implementing email marketing campaigns that engage leads and drive pipeline growth.
Set and manage our email marketing calendar - overseeing the end-to-end process including planning, execution, and tracking of campaign activities.
Collaborate with content and design teams to identify and recommend assets and content that map to the buyer journey at each stage of the funnel.
Write all copy and messaging, balancing brand voice and call-to-action.
Partner with marketing and sales to identify the right message and content for each audience.
Analyze campaign performance data, including funnel metrics, to gain insights and make data-driven recommendations.
Leverage data to iterate on and improve content and messaging.
Monitor and optimize campaigns through A/B testing, segmentation, and other best practices.
Report on funnel metrics to understand lead progression and inform campaign strategy.
Serve as the main stakeholder for our CRM (Hubspot), working closely with operations and development teams to ensure seamless integration.
Help strategize and lead Breef’s affiliate referral program through compelling email sequences.
Work closely with cross-functional teams including sales, operations, and marketing to ensure campaign alignment with business objectives and user segmentation for maximum impact.
Qualifications for success:
5+ years of demand generation experience at a B2B technology company; marketplace and agency industry knowledge is a plus.
Proven track record of developing and executing integrated campaigns that generate pipeline and revenue growth.
Strong writing skills, with the ability to communicate clearly within our brand voice across multiple campaigns.
Extremely familiar with Hubspot.
Strong analytical skills to interpret data and make data-driven decisions.
Understanding of funnel metrics and their impact on campaign strategy.
Excellent project management skills with the ability to manage multiple projects simultaneously with attention to detail.
What we think you'll enjoy:
Owning a brand’s full email marketing program and making an industry-wide impact.
A career-defining role with significant growth potential.
A self-starter attitude driven by entrepreneurial spirit.
Using data to enhance your work and creative vision.
Being passionate about marketing and the innovative solutions Breef offers.
The Breef HQ is located in Denver, Colorado. We are open to both Denver-based and remote candidates, with a relocation package available for the right candidate. Breef is an equal opportunity employer, committed to diversity and inclusivity.
#J-18808-Ljbffr