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Manager, SEM Channel Lead | Retail Bank

Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an innovative, analytical Paid Search Manager to lead paid search marketing strategy and execution for Capital One’s retail bank. This role will drive a cross-functional roadmap to accelerate our paid search efforts and will be a critical contributor to a digital marketing program that has seen rapid growth over the past several years.

As the paid search channel lead, you will be responsible for scaling paid search campaigns for a portfolio of bank products while supporting the bank’s longer term business objectives and OKRs. You’ll work closely with internal and external partners to oversee an SEM strategic agenda that encompasses channel innovation, creative and landing page testing, optimization strategies, incrementality testing, customer journey testing, etc. This is a highly visible, strategic role, and the ideal candidate will have deep paid search expertise along with proven experience translating performance data into actionable marketing strategies. Additionally, this candidate should be comfortable operating in white space, building frameworks to solve problems, and navigating a highly matrixed organization.

Responsibilities:

• Lead development and execution of a strategic marketing agenda to attract, engage, and convert Bank prospects through search engine marketing.

• Drive testing roadmap to inform measurement, bidding, targeting, creative, & landing page optimization that engages consumers and drives business results.

• Steward the maintenance and monitoring of our SEM efforts with agency and internal analysts.

• Serve as the primary point of contact for SEM agency partners, ensuring search strategies are aligned to business priorities and campaigns are efficient and effective.

• Partner with measurement team to uncover performance trends and insights that unlock actionable strategic opportunities.

• Provide recommendations for performance optimizations, keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with business goals.

• Keep pace with search engine and PPC industry trends and best practices to drive channel innovation.

• Act as a go-to SEM expert for internal teams, democratizing search insights and learnings.

• Serve as a mentor and coach to junior team members.

The ideal candidate:

• Is obsessed with SEM, and digital marketing in general.

• Has experience managing enterprise SEM accounts with significant budgets.

• Is comfortable working with complex measurement models (attribution, incrementality, MMM).

• Loves to leverage data to tell stories and uncover actionable insights.

• Demonstrated “Self-starter” with strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learner of new digital marketing and SEM-specific technology tools.

• Highly effective communicator with excellent presentation abilities; comfortable presenting in front of large audiences and executive leadership.

• Detail-oriented with strong prioritization skills, managing multiple projects, stakeholders, and deadlines while maintaining a high level of excellence.

• Thrives on the opportunity to lead and build in white space and the drive for results.

Basic Qualifications:

• Bachelor’s Degree or Military Experience.

• At least 5 years experience in managing SEM enterprise sized accounts.

• At least 3 years of experience in planning, execution, and analysis of paid digital programs.

• At least 3 years of experience with marketing analytics and optimization.

• At least 3 years experience with Google Analytics, or Adobe Analytics, Excel, PowerPoint, and Word.

Preferred Qualifications:

• 7+ years experience in SEM managing enterprise sized accounts.

• 3+ years of agency or agency management experience.

• 3+ years of marketing experience in financial services or another highly regulated industry.

• 3+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity.

• AdWords / Bing certifications.