Sr. Manager SEM Specialist
The Encima Group - Bridgewater, NJ![The Encima Group](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at The Encima Group
Overview
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Overview
Role Responsibilities: Primary responsibilities will include the following across both SEM and SEO:
- Develop search strategy that aligns to brands/multi-brand strategic objectives
- Lead and manage search planning and buying process across our client's brands in the US, across multiple target audience and within a multi-channel marketing plan
- Lead development of keyword business rules
- Lead and manage search agency teams
- Lead and manage search reporting/analytics that is fed into a centralized digital reporting platform, to provide insights, implications and recommendations to optimize both SEO and SEM campaign.
- Align with key stakeholders in the development of annual brand plans and search budget recommendations.
- Lead agency in development of competitive search assessments
• Execute test and learn plans within search, analyze data and identify trends and insights
• Manage campaign expenses and search budgets
• Optimize ad copy and landing pages
• Develop and implement best practice SEO strategy and ensure adoption with digital agencies and website developers
• Oversee and critique agency search proposals, include new technology platforms and other search best practices
• Establish and share search best practices and benchmarks across brands; highlight opportunities to test, learn and optimize/evolve based on knowledge and understanding of patient insights, competitive search initiatives, new pilots and/or offerings for search
• Manage performance of search programs in partnership with agency and ensure plans/buys and content are optimized as needed
Skills & Requirements
- 5-10yrs+ experience in search both SEO and SEM
- The candidate must have a deep understanding of search both SEO and SEM and proven experience managing complex search campaigns.
- Must have experience managing paid search campaigns within Google and Yahoo/Bing
- Must have experience managing large search budgets in a highly competitive environment.
- Have experience at a search agency or have experience managing a search agency
- Extensive experience with website and search analytics tools such as Google Analytics, SEM Rush, Similar Web etc...
- Experience with bid management tools such as Search Ignite, Kenshoo, etc....