Marketing Business Partner
Centra Health - Lynchburg, Virginia, us, 24513![Centra Health](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Centra Health
Overview
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Overview
The Marketing Business Partner offers a unique opportunity to act as a truly focused Business Partner to Centra's Service Lines, sitting within the Marketing department. This person will deliver insightful analysis and ideas that directly influence the service lines short- and long-term marketing strategy and business need.
Responsibilities
Directly partners with the marketing team at all levels to support the development of appropriate marketing strategies and tactics
Acts as an active member of a service lines marketing priorities by creating marketing plans and layout marketing campaigns based on the service lines goals, strategies and business needs
Attends monthly strategic planning meetings with executive management and/or service line leadership to assure strategic alignment and that goals are being met with respective service lines and business units
Initiates, gathers, analyzes and reports out service line data and performance such as: PressGaney, HCAAP, ROI on marketing programs and tactics, intake/outcomes data, etc.
Supports both financially and analytically towards the service lines goals and priorities
Continually challenges current thinking and makes recommendations on how to optimize marketing opportunities and minimize risk/cost to the business
Evaluates and reports actual versus planned outcomes of marketing strategies and plans
Manages the budgeting process for the service line and for individual campaigns
Oversees final service line deliverables; campaigns, ads, copy, requests, etc.
May perform other duties as assigned or requested and job specification can be modified or updated at any time
Qualifications
Required Education: Bachelors Degree with emphasis in Marketing, Communications, and/or related discipline. Equivalent years of experience can substitute year for year for education
Required Experience: Minimum of three to five (3-5) years of experience in marketing. Exceptional oral, written, and interpersonal communication skills. Self-motivated and able to work independently. Strong time/project management skills and attention to detail. Ability to drive multiple projects simultaneously, work within tight timeframes, and meet deadlines. Proficient in Word, Excel and PowerPoint. Flexibility to attend meetings and/or functions after hours
Preferred Experience: Experience in Healthcare or Human Services field