Communications Specialist/Audience Researcher
Links Global - Washington, District of Columbia, us, 20022![Links Global](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Links Global
Overview
- Apply
Overview
Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.Qualifications:Bachelor's degree in Communications, Marketing, Public Relations, or a related field. Master's degree preferred.At least 5 years of experience in marketing communications, with a focus on audience research and data analysis.Proven experience in conducting audience research, segmentation, and developing targeted communication strategies.Experience working with federal agencies or organizations specializing in substance use and mental health field, preferred.Familiarity with substance use prevention and mental health topics is preferred.Key Responsibilities and Tasks:Conduct thorough audience research, including surveys, focus groups, and data analysis, to understand audience preferences, needs, and behaviors.Develop audience segmentation strategies to tailor communication messages and materials for specific target groups.Collaborate with content creators and designers to develop impactful communication materials based on audience insights.Work closely with the marketing communications team to create and implement communication plans that resonate with diverse audiences.Monitor and analyze the performance of communication campaigns, providing data-driven recommendations for optimization.Utilize social media analytics, website metrics, and other data sources to evaluate the effectiveness of communication strategies.Skills:Strong research and data analysis skills to conduct audience research and evaluate campaign performance.Excellent written and verbal communication skills to develop compelling communication materials.Proficiency in social media analytics, web analytics, and data visualization tools.Ability to work collaboratively with cross-functional teams and stakeholders.
#J-18808-Ljbffr