Marketing Strategy Manager
Brightspeed - Charlotte, North Carolina, United States, 28245![Brightspeed](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Brightspeed
Overview
- Apply
Overview
Brightspeed is looking for a strategic thinker to join our Multi Dwelling Unit (MDU) team! As the Marketing Strategy Manager, you'll be responsible for developing effective growth plans for our MDU business line.
As a Marketing Strategy Manager, your duties and responsibilities will include:
Deep Customer Understanding : Uncover the needs and preferences of MDU customers across diverse competitive landscapes.
Strategic Acumen : Develop data-driven strategies that account for the operational nuances of multi-unit buildings, driving customer acquisition and increasing Average Revenue Per User (ARPU).
Cross-Functional Collaboration : Translate strategy into actionable go-to-market plans by partnering creatively with various internal teams.
Strong Organization & Accountability : Deliver results in a fast-paced environment, while fostering collaboration and holding partners accountable for achieving shared goals.
Analytical with a Continuous Improvement Focus : Use product performance data to identify opportunities for improvement. Develop and execute data-driven strategies to optimize product adoption, engagement, and business KPIs.
Ability to Communicate your Vision : Use slides, meetings and analysis to persuade and motivate the organization to bring your strategy to life.
Qualifications:
WHAT IT TAKES TO CATCH OUR EYE:
Bachelor's degree in Business, Marketing, Finance, Economics or related field.
7+ years of marketing and/or product strategy work.
3+ years of experience in telecommunications.
Experience managing a customer base with a subscription service.
Track record of delivering business results and providing organizational thought leadership.
Proven ability to manage projects from initiation to completion, leading cross-functional teams through planning, execution, and successful delivery.
History of using consumer insight to design new approaches and experiences.
Demonstrate a strong grasp of financial concepts and economic principles.
Highly motivated and self-directed, consistently delivering high-quality work on time and independently managing priorities with minimal supervision.
BONUS POINTS FOR:
Master's degree in Business, Marketing, Finance, Economics or related field.
Quantified the financial viability of new projects by crafting business cases that demonstrably improved key metrics like IRR, NPV, and payback periods.
Brightspeed is an Equal Opportunity Employer/Veterans/Disabled.
#J-18808-Ljbffr