Evergreen Residential
Marketing Manager - BTR Communities
Evergreen Residential - Dallas, Texas, United States, 75215
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Marketing Manager - BTR Communities
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Evergreen Residential . Evergreen Residential is a high-growth real estate company specializing in the single-family residential (SFR) and build-to-rent (BTR) sectors. We are committed to innovating how investors own and manage SFR homes by providing data, tools, and services that enable scalable investment in this asset class. Our team values collaboration, transparency, and a curious mindset. We offer a flexible culture, competitive benefits, and opportunities to work with industry pioneers. If you are self-motivated, mission-driven, and solution-oriented, we invite you to grow with us. We seek an experienced marketing professional with residential property management background to oversee marketing initiatives for our BTR communities. This role is based in Dallas, TX, with potential travel to other US locations where properties are located. Role Responsibilities:
Develop and execute integrated marketing and advertising strategies for BTR communities, ensuring alignment with brand standards and performance goals. Manage digital advertising campaigns across platforms, including SEM, social media, and other channels, to increase property visibility and lead conversion. Create compelling brand narratives and unique selling propositions for each community. Oversee the development of marketing collateral such as websites, virtual tours, photography, videos, brochures, and email campaigns. Manage marketing budgets and track ROI for all activities. Collaborate with acquisition, asset management, and operations teams to support market entry and leasing efforts. Coordinate with external vendors and agencies to ensure quality and cost-effectiveness. Establish KPIs, monitor performance, analyze data, and report insights to leadership. Enhance the resident journey from inquiry to satisfaction, identifying touchpoints for improvement. Ensure compliance with fair housing laws and industry regulations. Lead ad-hoc marketing projects supporting company growth. Qualifications:
Bachelor’s Degree preferred; High School Diploma or GED required. 5+ years of marketing experience, preferably in real estate, BTR, or multifamily housing. Proven success in developing and implementing marketing strategies that increase leasing and brand growth. Expertise in digital marketing tools, SEO/SEM, social media, CRM, and analytics platforms. Experience in website optimization and direct engagement strategies. Strong communication, organizational, and creative skills. Experience managing budgets and external vendors. Ability to work independently and in teams, with strong analytical and project management skills. Please note, do not rely on compensation estimates from external sites. About Evergreen Residential:
Founded in 2021, based in Dallas with offices in New York City, we leverage operational practices and technology to optimize investor returns and resident outcomes. We are committed to sustainable, inclusive, and resident-focused strategies, guided by our core values of Accountability, Transparency, and Partnership. Equal Opportunity Employment:
We value diversity and are an equal opportunity employer. All employment decisions are made without regard to protected characteristics.
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Marketing Manager - BTR Communities
role at
Evergreen Residential . Evergreen Residential is a high-growth real estate company specializing in the single-family residential (SFR) and build-to-rent (BTR) sectors. We are committed to innovating how investors own and manage SFR homes by providing data, tools, and services that enable scalable investment in this asset class. Our team values collaboration, transparency, and a curious mindset. We offer a flexible culture, competitive benefits, and opportunities to work with industry pioneers. If you are self-motivated, mission-driven, and solution-oriented, we invite you to grow with us. We seek an experienced marketing professional with residential property management background to oversee marketing initiatives for our BTR communities. This role is based in Dallas, TX, with potential travel to other US locations where properties are located. Role Responsibilities:
Develop and execute integrated marketing and advertising strategies for BTR communities, ensuring alignment with brand standards and performance goals. Manage digital advertising campaigns across platforms, including SEM, social media, and other channels, to increase property visibility and lead conversion. Create compelling brand narratives and unique selling propositions for each community. Oversee the development of marketing collateral such as websites, virtual tours, photography, videos, brochures, and email campaigns. Manage marketing budgets and track ROI for all activities. Collaborate with acquisition, asset management, and operations teams to support market entry and leasing efforts. Coordinate with external vendors and agencies to ensure quality and cost-effectiveness. Establish KPIs, monitor performance, analyze data, and report insights to leadership. Enhance the resident journey from inquiry to satisfaction, identifying touchpoints for improvement. Ensure compliance with fair housing laws and industry regulations. Lead ad-hoc marketing projects supporting company growth. Qualifications:
Bachelor’s Degree preferred; High School Diploma or GED required. 5+ years of marketing experience, preferably in real estate, BTR, or multifamily housing. Proven success in developing and implementing marketing strategies that increase leasing and brand growth. Expertise in digital marketing tools, SEO/SEM, social media, CRM, and analytics platforms. Experience in website optimization and direct engagement strategies. Strong communication, organizational, and creative skills. Experience managing budgets and external vendors. Ability to work independently and in teams, with strong analytical and project management skills. Please note, do not rely on compensation estimates from external sites. About Evergreen Residential:
Founded in 2021, based in Dallas with offices in New York City, we leverage operational practices and technology to optimize investor returns and resident outcomes. We are committed to sustainable, inclusive, and resident-focused strategies, guided by our core values of Accountability, Transparency, and Partnership. Equal Opportunity Employment:
We value diversity and are an equal opportunity employer. All employment decisions are made without regard to protected characteristics.
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