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Vice President, Strategic Communication and Marketing

About the Company

Distinguished community college

Industry
Higher Education

Type
Educational Institution

Founded
1959

Employees
1001-5000

Categories

• Education
• Affordable College
• Broward College
• College Savings
• Colleges & Universities
• Colleges in Broward County
• Quality Education

Specialties

• higher education
• workforce training
• continuing education
• online degrees & certificates
• associate's degrees
• bachelor's degrees
• and industry certification

About the Role

The Company is seeking a Vice President of Strategic Communication and Marketing to play a pivotal role in the institution's transformation and to enhance its brand as a leading destination for academic excellence. The successful candidate will be a strategic leader with a Master's degree in marketing, communications, or a related field, and a minimum of 10 years of experience in marketing and communications, including at least five years in a management position. This role demands a visionary who can work closely with the President to develop and execute a comprehensive marketing and public relations strategy that aligns with the institution's mission. Key responsibilities include crafting a compelling value proposition for prospective students, analyzing the student life cycle, and designing initiatives to boost student recruitment, enrollment, and retention. The Vice President will also be responsible for team leadership, crisis communications management, and ensuring a unified marketing and public relations approach across the institution. The ideal candidate for the Vice President position at the company will be a strategic thinker, a proven leader in brand management, and a detail-oriented professional with exceptional communication and interpersonal skills. They must be adept at working with diverse teams and stakeholders and have a strong commitment to the values and mission of the institution. The role requires a deep understanding of the student journey and the ability to address the market landscape and student demographics effectively. The candidate should be well-versed in traditional and digital marketing, including social media, and have a track record of using data to inform decision-making. A background in crisis communications management and experience in fostering a culture of excellence and respect are also essential.

Hiring Manager Title
College President

Travel Percent
Less than 10%

Functions

• Marketing