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We are seeking a strategic and creative Account-Based Marketer & Content Creator who excels in deep customer research, compelling copywriting, and high-impact design. This role requires an individual who can craft persuasive, visually engaging content, strategically distribute it across channels, track performance metrics, and optimize for maximum engagement, conversion rates, and sales pipeline growth.

If you have a passion for data-backed storytelling, designing high-performing assets, and aligning content with customer pain points and sales goals, we want you on our team.

• Conduct research to understand target accounts, personas, pain points, and buying triggers.

• Develop & execute ABM content strategies tailored to specific industries and high-value accounts.

• Write persuasive, conversion-focused content for landing pages, emails, case studies, white papers, one-pagers, and social media.

• Design visually compelling marketing assets such as infographics, presentations, digital ads, eBooks, and sell sheets.

• Strategically distribute content across multiple channels, ensuring the right message reaches the right audience at the right time.

• Analyze content performance metrics (CTR, engagement, conversion rates) to optimize strategies and improve pipeline growth.

• Collaborate with sales teams to align messaging with revenue goals and ensure content supports sales efforts.

• Continuously test and refine content based on performance data to maximize conversions and accelerate the sales cycle.

• Support the RFP and proposal process, including writing customized content, proofreading, formatting, and maintaining a proposal content library.

• Utilize marketing tools like Salesforce, Mailchimp, Google Analytics, WordPress, and Apollo.io to support department and company goals.

• Attend conferences and trade shows to promote the company's value proposition to prospects and clients.

• Proven experience in content creation, ABM marketing, or B2B SaaS marketing.

• Strong copywriting skills with the ability to write compelling, customer-centric content that drives action.

• Proficiency in graphic design tools such as Adobe Creative Suite and Figma for creating high-quality visuals.

• Experience with targeted content distribution across email, LinkedIn, paid media, and digital channels.

• Ability to track, measure, and optimize content based on performance metrics.

• Deep understanding of ABM principles and how to personalize content for high-value accounts.

• Knowledge of marketing automation tools and best practices.

• Proven track record of increasing conversion rates and contributing to sales pipeline growth.

• Strong project management skills to execute multiple campaigns simultaneously.

• Experience creating video content and animations.

• Familiarity with Adobe Marketo, Salesforce Pardot, or HubSpot.

• Basic knowledge of HTML, CMS platforms (WordPress, Webflow), and SEO.

• Background in A/B testing and CRO strategies.

• Previous experience selling to IT personas.

• Knowledge of ITAD and ITAM industries.

This role is ideal for a data-driven, creative professional who thrives at the intersection of marketing, sales enablement, and customer engagement. If you're ready to make a significant impact, we'd love to hear from you!