Ads, Art Director
Freshcut Paper, LLC - Oklahoma City, Oklahoma, United States,![Freshcut Paper, LLC](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Freshcut Paper, LLC
Overview
- Apply
Overview
Creative Execution
Create visually appealing and effective ads for Facebook that are on-brand, meet the platform's best practices and drive conversionLead the production process of ads, including static images, and videos - is not always the one behind the camera but can jump in if neededRegularly engage in brainstorming sessions to generate fresh ideas for ad campaigns
Market & Trends
Experiment with new tools and techniques to continuously improve the visual and performance of ad creativesStay up-to-date on trends, competitors/adjacent brands, and best practices in digital advertising, particularly on Meta platformsSynthesize new information into a clear vision and directions for all ad components such as visuals, audio, actors/models, copy etc.
Collaboration & Leadership
Highly adaptable to changing project requirements and priorities, demonstrates flexibility and resiliency in a fast-growing businessComfortable seeking input or support from project stakeholders, director reports, and others when neededBe the point of contact and leader for any in-house, freelance, and agency ad resources and provide creative guidance and constructive feedback to team members to elevate the overall creative output
Project Management & Organization
Build and maintain libraries of templates, assets, and SOPs to ensure consistency and efficiencyWork closely with the Creative Director, Ecomm., and Product to align on priority, product launch timing, and goalsCan successfully balance multiple projects simultaneously to ensure timely delivery and high-quality output
Data oriented
Loves using performance data and market trends to continuously refine and optimize ad creativesHave a clear and accurate sense of what’s working and not working using Motion, Meta apps or other analytics toolsThis role is responsible for ROAS and conversions metrics
What you will bring:
4 - 6 years in advertising, marketing, design or related field, experience working in a start-up environment with a direct-to-consumer productStrong portfolio showcasing exceptional ad projects, particularly for Meta platforms.Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) and other relevant design tools.Has a strong sense of collaboration and is able to articulate ideas clearly and convincingly. Open to feedback and iteration to reach the best result.Experience with motion graphics and video productionA self-starter with a positive and flexible attitude, can balance risk-taking, speed, and execution in a dynamic, fast-growing business.Proactive mindset, able to turn ideas into actionable strategies and execute them efficiently across different projects.The Employee FreshCut Paper ExperienceWe are a small and growing company that is ambitious and thinks big. We want to create a product and customer experience that matters to people and the greater good. We think of FreshCut Paper as a community rather than a company. One that cares, values creativity, contribution, and is constantly evolving. The goal is to build a company that is meaningful and the employees have purpose and an environment to do their best work. Risks are rewarded and successes are shared.EOEFreshCut Paper is an equal employment opportunity employer. We celebrate diversity and do not discriminate on the basis of race, ethnicity, citizenship, national origin, religion, age, gender, sexual orientation, physical or mental disability, veteran or active military status, marital status.
#J-18808-Ljbffr