Chief Marketing Officer (Custom Car Restoration)
ACCUR Recruiting Services - Kissimmee, Florida, United States, 34747![ACCUR Recruiting Services](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Our client is a prominent, well-funded automotive restomod specialist based in Florida, recognized for blending classic car restoration with modern technology and luxury enhancements. Supported by a well-rounded corporate C-suite, our client is positioned as a leader in the industry, continually expanding and innovating within the luxury automotive market. Their commitment to quality, craftsmanship, and customer satisfaction has earned them a distinguished reputation among luxury car enthusiasts and collectors.Objective of the Role
The Chief Marketing Officer will spearhead the development and execution of a comprehensive marketing and sales strategy designed to drive brand growth and sales performance. This role aims to achieve a sales target of 120 units annually by creating high-quality leads and nurturing them through robust sales processes. The ideal candidate will blend strategic marketing initiatives with hands-on sales tactics, ensuring a seamless integration of both functions to foster a culture of accountability and performance.Ideal Profile
The ideal candidate will have a proven track record in luxury custom businesses, particularly within high-end automotive (luxury cars, track cars, overland rigs, luxury RVs), yacht, private jet, or luxury architecture sectors. They should demonstrate a deep understanding of luxury brand management, sales strategies, and lead generation. The candidate must be driven by results, thrive on accountability, and possess the ability to create and implement KPI-driven programs. They should have experience developing and coaching high-performing teams and establishing strong industry relationships.
This is an "on-site" position in Orlando, FLResponsibilitiesDevelop and deploy a luxury brand strategy that generates high-quality leads converting to a minimum of 10 sales per month across the product mix.Create and execute a marketing strategy that achieves 120 sales per year within a budget of 2.5% of revenue.Recruit and develop an internal marketing team based on site, while remaining open to alternative approaches that could enhance effectiveness.Implement robust sales processes to ensure all leads are nurtured and maintain communication at all stages, even when dormant.Develop and manage KPI-driven software programs to track lead and sale performance in both marketing and sales.Foster a culture of performance and accountability through the establishment of clear KPIs for both sales and marketing teams.Build and maintain strong relationships with press and luxury brand ambassadors.Recruit, retain, coach and develop a world-class sales and marketing team.Develop long-term collaboration strategies with like-minded luxury brands.Regularly communicate performance metrics and insights to the C-suite.Maintain a sales-focused approach, ensuring marketing strategies are directly linked to tangible sales outcomes.RequirementsBachelor's degree in Marketing, Business Administration, or a related field. An MBA is preferred.Minimum of 10 years of experience in sales and marketing roles, with at least 5 years in a leadership position within a luxury brand or custom business.Proven experience in luxury automotive, yacht, private jet, or luxury architecture sectors.Demonstrated success in developing and executing effective marketing and sales strategies.Strong understanding of luxury brand management and lead generation.Excellent leadership and team-building skills.Proficiency in KPI-driven software programs and CRM systems.Exceptional communication and relationship-building skills.Highly results-oriented with a strong focus on accountability and performance.Ability to thrive in a fast-paced, dynamic environment.