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Acentra Health Taps Heather Adamson as SVP of Marketing Heather Adamson has joined Acentra Health as senior vice president of marketing. She will develop and implement marketing strategies and create data-driven frameworks to support the brand, content, digital and product marketing programs. Adamson reports to Kelly Loeffler, Acentra Health chief growth officer and executive vice president. “Heather brings a strong portfolio of success in helping companies elevate their brand and drive sustained growth through thought leadership, creative storytelling, and digital mastery,” Loeffler said. “As we celebrate the one-year anniversary of the Acentra Health brand, Heather’s expertise will help us further extend our brand story in the market and show the value Acentra Health delivers in helping clients improve health outcomes.” Adamson has 20 years of healthcare and technology marketing experience and led teams to reach brand and business growth. Most recently, she led branding, communications and marketing for Integra Connect. Before that, Adamson was the editor-in-chief for IBM’s Data & AI division and IBM Watson Health, overseeing demand-generation campaigns, content and digital marketing, thought leadership and executive visibility efforts. She also spent 10 years at communications and marketing agencies, driving market growth for large healthcare and pharmaceutical brands. “I am excited to join Acentra Health at such an important time in its journey. Acentra Health is known for driving innovation around healthcare technology and clinical services to improve health outcomes and is poised for impressive growth with existing clients and in new markets,” she said. “I look forward to collaborating with Acentra Health’s leaders and marketing team to deliver on our brand promise and growth goals.” J-18808-Ljbffr