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JOB TITLE: Sr. Content Strategist LOCATION: Pleasanton, CA. or New York, NY. or Atlanta, GA. (50% remote) DURATION: 12 months RATE RANGE: $75-$80/hr TOP 3 SKILLS: 8 years of experience in content strategy, digital marketing, or a related field. Knowledge and experience with Adobe Experience Manager, Adobe Analytics, Adobe Target, and Workfront. Strong background in SEO with the ability to integrate best practices into content strategy. POSITION SUMMARY: As a Sr. Content Strategist, you will play a crucial role in overseeing the content management and strategy for our website. Your primary responsibility will be to partner with DMMs and content authoring teams (E.g.: Customer Advocacy, Thought Leadership, Campaign, Product, Industry, etc.) to ensure seamless web/mobile integration, confirm alignment with marketing goals, ensure the right content is in the right place, and it's performing effectively to drive measurable impact. You will own the ongoing upkeep plan for content retirement, renew and refresh, and partner/lead strategy formulation around content navigation and site section planning. RESPONSIBILITIES: Content Strategy Development: Lead the overall content strategy for our client's website, ensuring it aligns with our client's marketing objectives and brand messaging. Content Analysis & Optimization: Evaluate the content across all sections of the website, identifying opportunities to consolidate, improve, and optimize for clarity, impact, and SEO. Performance Reporting: Implement and oversee reporting mechanisms to track content performance, providing insights and recommendations for improvement. Collaboration: Work with cross-functional teams, including marketing, editorial, and technical teams, to ensure cohesive and effective content delivery. Content Governance: Establish and enforce content governance processes to maintain consistency, quality, and compliance across the website. SEO Expertise: Apply strong SEO best practices to enhance content visibility and search engine rankings, ensuring alignment with user intent and business goals. Strategic Storytelling: Understand how to craft compelling and engaging narratives that effectively communicate our client's value propositions to diverse audiences. Project Management: Manage multiple projects with varying timelines, ensuring timely delivery while maintaining high standards of quality and accuracy. QUALIFICATIONS: Experience: 8 years of experience in content strategy, digital marketing, or a related field. Technical Experience: Knowledge and experience with Adobe Experience Manager, Adobe Analytics, Adobe Target, and Workfront. SEO Proficiency: Strong background in SEO with the ability to integrate best practices into content strategy. Analytical Skills: Ability to interpret data and analytics to inform content decisions and measure performance. Communication Skills: Exceptional writing, editing, and communication skills, with the ability to translate complex concepts into clear, accessible content. Collaboration: Proven experience working in collaborative environments, managing multiple stakeholders, and leading cross-functional initiatives. Strategic Thinking: Critical thinker with a strategic mindset, capable of conceptualizing and implementing content strategies that align with business goals. Project Leadership: Demonstrated ability to lead projects, manage priorities, and meet deadlines in a fast-paced environment. Flexibility: Adaptable and responsive to changing demands, with a proactive approach to problem-solving. Excellent verbal, written, and presentation skills. Enterprise software and/or B2B experience is a plus. IND123 J-18808-Ljbffr