Digital Communications Specialist – External Affairs Division – S...
City and County of San Francisco - San Francisco, CA, United States
Work at City and County of San Francisco
Overview
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Overview
- Application Opening: 2/25/2025
- Application Filing Deadline: 3/11/2025
- Annual Salary: $112,736 to $147,576
- Recruitment ID: PEX-1314-154518 / RTF0154517-01096856
The duration of the appointment shall not exceed 36 months.
WHO ARE WE?
San Francisco Public Utilities Commission (SFPUC)
Headquartered in San Francisco, we have 2,300 employees operating across eight counties serving more than 2.7 million customers in the San Francisco Bay Area – 24 hours per day, 365 days per year.
Our Mission: To provide our customers with high quality, efficient, and reliable water, power, and wastewater services in a manner that values environmental and community interests and sustains the resources entrusted to our care.
Our Vision: We are an innovative utility leader, recognized for excellent results in service, safety, stewardship, and inclusiveness.
We are an award-winning and industry-leading utilities organization committed to our customers, community interests, and the environment. To learn more about our organization, please visit our website at https://www.sfpuc.gov.
We are proud of our infrastructure and programs, but most importantly, we value our highly qualified and dedicated workforce which ensures that this vision becomes a reality.
Job Description
Project name: Employee Ambassador Program
The Digital Communications Specialist will lead the development and execution of the Employee Ambassador Program, with a focus on producing high-quality content and empowering participants to become effective ambassadors for SFPUC. This position will lead every aspect of the program, with a primary focus on producing engaging social and digital media content and directly supporting participants as ambassadors for the SFPUC.
Essential Functions:
Content Creation and Videography:
- Develop and produce high-quality video content, including interviews, day-in-the-life stories, and feature videos showcasing the diversity of roles and people at SFPUC.
- Travel to field sites and other work locations to capture the unique contributions of jobs and employees across the agency.
- Create and manage digital content for social media, internal platforms, and public campaigns to amplify the programs, initiatives, and people of the SFPUC.
- Design the Employee Ambassador Program from the ground up, including creating program materials, workflows, and resources.
- Organize onboarding, training, and support for participation in the program, ensuring participants are equipped with tools to represent the agency.
- Develop communication strategies to recruit participants and promote the program.
- Lead “Lunch and Learn” sessions, workshops, and one-on-one coaching for participants to help them build brands, share agency content, and act as ambassadors.
- Provide guidance to program participants on professional platforms like LinkedIn and other tools to amplify SFPUC’s mission.
- Act as the primary point of contact for participants in the program, ensuring their needs are addressed.
- Reactivate and lead the citywide government social media group, coordinating brainstorming sessions and sharing best practices with other SFGov departments.
- Use insights from the group to identify and implement strategies that enhance SFPUC’s employee content and engagement efforts.
- Develop and implement metrics to measure the success of the program, including social media engagement, participation, and brand impact.
- Provide regular reports to leadership, highlighting successes, challenges, and opportunities for program improvement.
- Make recommendations for scaling or integrating the program into existing workflows at the conclusion of the three-year term.
These minimum qualifications establish the education, training, experience, special skills and/or license(s) which are required for employment in the classification. Please note, additional qualifications (i.e., special conditions) may apply to a particular position and will be stated on the exam/job announcement.
Education:
Possession of a baccalaureate degree from an accredited college or university.
Experience:
Four (4) years of verifiable full-time professional experience in editorial, newspaper, magazine, radio, television, public relations, public affairs, public information, social media, digital engagement, advertising, marketing, or similar work directly responsible for the preparation and dissemination of news and information in a variety of formats for internal and external audiences. This experience must include at least one (1) year of experience in planning and conducting a public relations, public information, or public education program.
Substitution:
- Additional experience as described above may be substituted for the required degree on a year-for-year basis. Thirty (30) semester units or forty-five (45) quarter units equal one year.
- Possession of a Master’s degree from an accredited college or university in public relations, journalism, mass communications, marketing or a closely related field may substitute for up to one (1) year of the required experience. The degree may not substitute for the one (1) year of required public relations, public information, or public education program experience.
Desirable Qualifications:
- Expertise in videography, social media management, and digital storytelling.
- Strong project management and organizational skills.
- Ability to build relationships across diverse teams and departments.
- Proficiency in using analytics tools to measure content performance and program success.
- Exceptional communication and presentation skills for workshops and leadership updates.
Every application is reviewed to ensure that you meet the minimum qualifications as listed in the job ad. Please review our articles on Employment Application and Minimum Qualifications and Verification of Experience and/or Education for considerations taken when reviewing applications.
Additional Information
Additional Information Regarding Employment with the City and County of San Francisco:
- Information About the Hiring Process
- Conviction History
- Employee Benefits Overview
- Equal Employment Opportunity
- Disaster Service Worker
- ADA Accommodation
- Veterans Preference
- Right to Work
- Copies of Application Documents
- Diversity Statement
How To Apply
Applications for City and County of San Francisco jobs are only accepted through an online process. Visit https://careers.smartrecruiters.com/CityAndCountyOfSanFrancisco1/ and begin the application process.
- Select the “I’m Interested” button and follow instructions on the screen.
Job Analyst Information: If you have any questions regarding this recruitment or application process, please contact the job analyst, Alexeh Alfajora at AAlfajora@sfwater.org.
The City and County of San Francisco encourages women, minorities and persons with disabilities to apply. Applicants will be considered regardless of their sex, race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition (associated with cancer, a history of cancer, or genetic characteristics), HIV/AIDS status, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military and veteran status, or other protected category under the law. #J-18808-Ljbffr