Digital Marketing Manager
CyberCoders - Alameda, California, United States, 94501![CyberCoders](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at CyberCoders
Overview
- Apply
Overview
Digital Marketing Manager
to join their team for a 6 month freelance assignment, offering 40 hours/week. Must be able to work a hybrid schedule in Alameda, CA.
Required Qualifications:- Bachelor's degree in marketing or communications.- 3-5 yrs. of progressively responsible Marketing experience in healthcare or consumer marketing.- Must, Must have experience in email marketing and has previous working knowledge on email channel. Manager mentioned experience having managed social media, email channels and digital space.- Must have Strong copywriting skills with attention to detail.- Experience in Salesforce Marketing Cloud is Strongly preferred.- Strongly preferred to have experience in marketing to- Healthcare professionals in clinics, doctors, hospitals, pharmacy or the like.- Familiarity with analytics tools to track campaign performance.-This is a heavy marketing focused position.
Specific responsibilities include but are not limited to:- Manage email channel ensuring consistent messaging and brand representation.- Develop comprehensive marketing calendars to schedule and optimize campaigns effectively.- Own the campaign planning process, ensuring all stakeholders adhere to deadlines and deliverables while guiding the creative development of owned programs.- Responsible for overall campaign direction and creative feedback, collaborating cross-functionally with other departments such as marketing, product, and sales to ensure alignment of messaging and objectives.- Lead a rigorous testing strategy (A/B and multivariate tests) to continually optimize all areas of the program, including identifying opportunities to better understand our customer segments and their lifecycle and behaviors through owned channels.- Stay updated on industry trends, best practices, and emerging technologies in email marketing to drive innovation and improvement in campaign performance.-Continuously analyze and optimize email marketing strategies to maximize ROI and achieve forecasted goals.
BenefitsCreative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.
Applicants must be authorized to work in the U.S.