Paid Media Manager Job at Clove in Philadelphia
Clove - Philadelphia, PA, US
Work at Clove
Overview
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Overview
THE BACKGROUND
Clove was founded to create a better shoe for those on the front lines of healthcare. Inspired by watching his wife struggle to find the right footwear for her demanding job, Clove’s founder and the team set out to make a shoe that is liquid-repellent, easy to clean, slip on and off, and comfortable for long days (and nights) in the hospital.
Clove is excited to be building both a product and brand that is unique in the healthcare space. Don’t just take our word for it—you can read more about us in TIME Magazine, Fast Company, and Forbes. More recently, Clove has been expanding it’s reach beyond healthcare – both by expanding into additional channels and expanding product lines.
THE ROLE
We’re looking for a data-driven performance marketer to manage and execute our paid search and social strategy to fuel Clove’s next phase of growth. As the Paid Media Manager , you’ll own the development, optimization and execution of paid search and social campaigns across key channels - primarily on Meta, Google Ads and TikTok - with opportunities to ideate and expand on new platforms.
This role is perfect for someone who thrives at the intersection of creative and performance marketing —leveraging insights, testing strategies, and optimizing campaigns to reach our customers. Because when we feel good and care for ourselves, we can care for each other.
THE RESPONSIBILITIES
Reporting to the Director of Marketing, you’ll collaborate closely with internal teams to:
- Develop and execute paid search and social strategies to drive brand awareness, customer acquisition and revenue growth.
- Own daily campaign management , including ad creation, audience targeting, budget allocation and optimization across Meta, Google Ads and TikTok.
- Analyze performance metrics to uncover insights and continuously optimize for efficiency, engagement, and ROI.
- Collaborate with creative and brand team to test and refine messaging and visuals that resonate with our audience.
- Explore trends and channels to test new formats to keep the Clove brand top of mind (and bottom of feet!).
THE DETAILS
Competitive base salary
Healthcare, Dental, Vision Plans + Perks
Flexible Fridays with 4 days in-office (with a view!) in Center City, Philadelphia