Marketing and Sales Strategist (Spanish/English)
Yonder Media Mobile - New York, New York, us, 10261Work at Yonder Media Mobile
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Overview
We are on the lookout for a passionate and driven Digital Marketing & Sales Strategist to join our innovative team. This is not just any marketing or sales role; it is a unique opportunity to shape our promotion and engagement efforts in a digital landscape. You will seamlessly integrate marketing and sales, creating impactful strategies that connect our compelling content with our core GenZ mobile services business. If you have a keen understanding of the customer journey, a talent for crafting strategies that drive growth and bilingual (English & Spanish), we want you on our team. Join us in bridging the gap between content and commerce and be a part of our exciting journey to new heights.• Target Market empathic engagement: Connect and create bonds with GenZ target market creating long term brand-user relationships.• Key Responsibilities: Digital Strategies & Content Development: Create and implement innovative digital marketing strategies that align with our business goals. Develop engaging messages that resonate with our target audience.• Production & Localization: Manage the production, localization, approvals, and launch of digital assets. Ensure that all digital messages are culturally relevant and optimized for various markets.• Campaign Management: Coordinate with agencies to develop and manage digital strategies and budgets within marketing campaigns. Oversee social assets' performance, including test plans, creative development, timeline management, execution, and post-mortem analysis.• Integrated Communication: Be in constant communication with the company headquarters to develop integrated communication projects and ensure cohesive strategies across all channels.• Brand Collaboration: Engage brands to utilize our attractive properties and guide them in creating proposals, dynamics, and communication materials.• Promotions & Experiences: Develop promotions with exhibitors that allow consumers to experience our films and products in unique ways. Ensure all promotional materials are approved and implemented on time.• Budget Management: Manage and allocate promotions budgets effectively. Work directly with the CFO to create marketing and sales budgets and goals.• Testing & Optimization: Create and manage a continuous testing structure for paid media campaigns, aiming to improve iteratively on each campaign's results through improved copy or assets.• Market Research: Research and develop marketing opportunities and plans, understand consumer requirements, identify market trends, and lead strategies to hit company goals.• Performance Monitoring: Monitor and evaluate social media performance. Develop and implement strategies to improve engagement with content and features inside the app.• Reporting: Create wrap-up reports for each campaign and provide insights for future improvements.
Key Performance Indicators (KPIs):• Mobile services revenue & Profit.• Top up ratio.• Customer Acquisition Cost (CAC).• Volume of application installs.• Conversion rate from application install to purchase.• Engagement with content and features inside the app.
Qualifications:• Proven experience in digital marketing and sales strategy development.• Deep understanding of digital marketing metrics, algorithms, and paid media platforms.• Strong knowledge of the Gen Z market and effective market segmentation strategies.• Excellent communication and collaboration skills.• Ability to manage multiple projects simultaneously and meet deadlines.• Strong analytical skills and the ability to make data-driven decisions.
Reporting:• Reports directly to the COO.• Works hand-in-hand with the CFO and Product Director.
If you are a strategic thinker with a passion for digital marketing and sales, and you thrive in a fast-paced environment, we would love to hear from you. Join us in driving our business forward and reaching new heights.
Job Type: Full-time
Pay: $55,000.00 - $60,000.00 per year
Benefits:
Dental insuranceEmployee discountFlexible scheduleHealth insuranceLife insurancePaid time offProfessional development assistanceReferral programVision insurance
Schedule:
Monday to Friday
Experience:
Marketing: 2 years (Preferred)Sales: 1 year (Preferred)
Work Location: Remote - Has to be based in USA