MedStar Health
Agency Marketing Program Senior Consultant I - (Remote)
MedStar Health - Chicago, Illinois, United States
Work at MedStar Health
Overview
- View job
Overview
At Allstate, great things happen when our people work together to protect families and their belongings from life's uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers' evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.
Job Description
The Agency Senior Digital Marketing Consultant helps to drive business growth and improved customer loyalty by consulting and working with agency owners and their staff to help build and sustain their digital and social media presence. In this role they will apply professional judgment, knowledge and experience to manage projects, provide education, and implement targeted digital marketing programs. This individual will also own the development and execution of Education strategy. They will work across the Digital, Social and Local team to lead Education for the team. This will include developing a timeline, strategy and driving execution as well as defining and tracking KPIs on education adoption and performance. The ideal candidate will have a broad digital marketing background, an analytic mindset, an attention to detail, strong problem-solving and customer service skills as well as demonstrate systems thinking. They must also be able to communicate the benefits of digital marketing to an audience largely unfamiliar with the space. Key Responsibilities
Program Execution Support the implementation of digital marketing programs including project management, content development, and content dissemination.
Participate in the analysis of digital project results and identify opportunities for improvement in work processes, program outcomes or agency engagement
Research and suggest additional digital opportunities that should be considered
Agency Engagement Deliver one-to-one consultations with referred and targeted new and established agents.
Utilize expertise in digital marketing to provide appropriate strategy and education to agents on a wide range of digital marketing programs including, organic search, social media strategy, web content strategy, online review acquisition and analytics & reporting.
Identify online opportunities for agents based on a variety of factors and translate those opportunities into recommendations for development of digital content for website and social media.
Work with target agents to fulfill digital marketing programs.
Prepare and deliver dynamic marketing presentations on digital marketing topics
Education Strategy Responsible for leading Education strategy across the Agent Digital, Social and Local teams, managing from inception to execution.
Development and execution of Education strategy and materials for the Digital Optimization Team
Define metrics for each program and identify success and/or opportunities.
Manage materials to ensure the education content meets quality standards, achieves business goals and supports the education strategy.
Manage the workflow from assignment through editing and legal approvals to execution.
Work with internal departments to support company initiatives through education materials.
Measurement Evaluate digital performance using available reports and analytics tools and make recommendations for improvements based on data.
Administration Follow all operational procedures.
Requirements Education and Experience Bachelor's degree required; marketing or journalism concentration preferred
3+ years Digital Marketing experience with account management preferred
Hands-on experience with SEO, content marketing, social media, digital analytics and online reviews
Experience performing digital marketing assessments and the ability to translate your findings into a workable strategy
Experience working directly with SMBs, creating content, and knowledge of local search strategies is a huge plus.
Experience pulling, interpreting and presenting web analytics data
Experience using a CRM system (Salesforce.com, MS Dynamics, Sugar CRM, etc.)
Functional Skills Intermediate/Advanced Marketing/Customer Experience/Consulting experience
Ability to work virtually across teams and individually.
Intermediate/Advanced written and verbal communication skills
Intermediate/Advanced organization and project management skills
Intermediate proficiency in Microsoft Office Excel, Word, PowerPoint
Desired Skills Education development experience preferred
Insurance industry knowledge a plus
Travel Travel
in-person for team meetings once or twice a year.
Skills Analytics, Business, Content Development, Content Marketing
Compensation Compensation offered for this role is $61,000.00 - 106,210.00 annually and is based on experience and qualifications.
The candidate(s) offered this position will be required to submit to a background investigation. Allstate generally does not sponsor individuals for employment-based visas for this position. Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component. For jobs in San Francisco, please click "here" for information regarding the San Francisco Fair Chance Ordinance. For jobs in Los Angeles, please click "here" for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance. To view the "EEO is the Law" poster click " here ". This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs To view the FMLA poster, click " here ". This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint. It is the Company's policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee's ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.
#J-18808-Ljbffr
Program Execution Support the implementation of digital marketing programs including project management, content development, and content dissemination.
Participate in the analysis of digital project results and identify opportunities for improvement in work processes, program outcomes or agency engagement
Research and suggest additional digital opportunities that should be considered
Agency Engagement Deliver one-to-one consultations with referred and targeted new and established agents.
Utilize expertise in digital marketing to provide appropriate strategy and education to agents on a wide range of digital marketing programs including, organic search, social media strategy, web content strategy, online review acquisition and analytics & reporting.
Identify online opportunities for agents based on a variety of factors and translate those opportunities into recommendations for development of digital content for website and social media.
Work with target agents to fulfill digital marketing programs.
Prepare and deliver dynamic marketing presentations on digital marketing topics
Education Strategy Responsible for leading Education strategy across the Agent Digital, Social and Local teams, managing from inception to execution.
Development and execution of Education strategy and materials for the Digital Optimization Team
Define metrics for each program and identify success and/or opportunities.
Manage materials to ensure the education content meets quality standards, achieves business goals and supports the education strategy.
Manage the workflow from assignment through editing and legal approvals to execution.
Work with internal departments to support company initiatives through education materials.
Measurement Evaluate digital performance using available reports and analytics tools and make recommendations for improvements based on data.
Administration Follow all operational procedures.
Requirements Education and Experience Bachelor's degree required; marketing or journalism concentration preferred
3+ years Digital Marketing experience with account management preferred
Hands-on experience with SEO, content marketing, social media, digital analytics and online reviews
Experience performing digital marketing assessments and the ability to translate your findings into a workable strategy
Experience working directly with SMBs, creating content, and knowledge of local search strategies is a huge plus.
Experience pulling, interpreting and presenting web analytics data
Experience using a CRM system (Salesforce.com, MS Dynamics, Sugar CRM, etc.)
Functional Skills Intermediate/Advanced Marketing/Customer Experience/Consulting experience
Ability to work virtually across teams and individually.
Intermediate/Advanced written and verbal communication skills
Intermediate/Advanced organization and project management skills
Intermediate proficiency in Microsoft Office Excel, Word, PowerPoint
Desired Skills Education development experience preferred
Insurance industry knowledge a plus
Travel Travel
in-person for team meetings once or twice a year.
Skills Analytics, Business, Content Development, Content Marketing
Compensation Compensation offered for this role is $61,000.00 - 106,210.00 annually and is based on experience and qualifications.
The candidate(s) offered this position will be required to submit to a background investigation. Allstate generally does not sponsor individuals for employment-based visas for this position. Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component. For jobs in San Francisco, please click "here" for information regarding the San Francisco Fair Chance Ordinance. For jobs in Los Angeles, please click "here" for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance. To view the "EEO is the Law" poster click " here ". This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs To view the FMLA poster, click " here ". This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint. It is the Company's policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee's ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.
#J-18808-Ljbffr