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Chief Marketing Officer/Senior Vice President of Marketing for Igniton

Igniton is a 70% owned subsidiary of Gaia on the IPO track (see Igniton.com).

This position will be responsible for growing sales by leading and creating marketing plans. The ideal candidate is a performance-based growth strategist who is adept at full-funnel, fully integrated planning, and can support the execution and optimization of new customer acquisition. They will lead strategic projects and implement our go-to-market plans through collaboration with content, product, member communications, and the data analysis teams. To be successful in this role, you must have a hybrid of skillsets, which include content marketing, performance marketing, earned media, email marketing, data analysis, and the ability to lead, develop and grow a high-performing team.

At Igniton, soft skills are key to success. We seek candidates with strong interpersonal abilities – effective communication, teamwork, prioritization, and problem-solving – who can adapt to change, manage conflicts with empathy, and collaborate well with diverse teams. While technical skills matter, we highly value those who build positive relationships, contribute to a supportive culture, and approach challenges with a solution-oriented mindset. If this sounds like you, you’ll thrive in our dynamic environment.

Responsibilities

• Develop, lead, and be accountable for Igniton’s go-to-market near and long-term growth plans, maximizing revenue growth.
• Identify core audience opportunities to engage in the most efficient growth channels and tactics to deliver revenue growth.
• Set the direction and work as part of a cross-functional team to drive metrics at every stage of the marketing funnel.
• Translate marketing strategy to create high-performing creative assets.
• Coordinate with internal teams to continuously analyze behavior to iterate on go-to-market plans.
• Knowledge of the e-commerce: identify new opportunities to differentiate, create customer value and win market share through understanding the competitive environment.
• Oversee marketing budget and campaign spend.
• Bring an innovative, positive, entrepreneurial and creative energy to the role with a focus on continuous improvement and revenue growth.
• Partner with international teams to ensure marketing campaigns are relevant to a global customer and customized for local and regional country nuances.
• Collaborate with cross-functional teams to ensure all touchpoints, projects and work streams are aligned.

Qualifications

• 15+ years of marketing experience in supplements and media business.
• Experience with DTC and practitioner distribution channels.
• Creativity to approach marketing solutions.
• Proven ability to build, lead, and mentor high-performing teams.
• Proven ability to innovate and improve throughout marketing campaign management including planning/testing, creative development and ongoing optimization.
• Understanding of the changing landscape of supplements industry.
• Hands-on experience with end-to-end marketing project planning, scaling campaigns and a strong knowledge of digital platforms and marketing standard methodologies.
• Experience in Brand logo and packaging design to ensure cohesive and compelling visual identity.
• Ability to juggle projects and deadlines, prioritizing the most important work.
• Strong familiarity/affinity for Gaia’s content is a prerequisite to applying.
• Membership in Gaia is strongly preferred.
• Must be able to work full time in our office in Louisville, Colorado.
• U.S. citizenship or an existing work visa is required.

Compensation

• Range: $250000 - $285000 (USD)