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Location: Hybrid - Houston, Texas

Posted: January 29, 2025

Req# 2988

Marketing

Company Overview
Empower is a visionary healthcare company committed to providing quality, affordable medication to millions of patients across the nation. We hold the distinguished position of being the largest 503A compounding pharmacy and FDA-registered 503B outsourcing facility in the country serving the functional medicine markets.

What sets us apart is our relentless focus on four core values: People, Quality, Service and Innovation. Our dedicated team of professionals collaboratively works to break new ground in the fields of manufacturing, distribution and quality control, providing a uniquely integrated approach to healthcare. Leveraging our vertical integration of the pharmaceutical supply chain, state-of-the-art technology, and a commitment to excellence, we are constantly pushing the boundaries of what is possible in medication accessibility and affordability.

You're not just starting a job; you're joining a mission. We believe in empowering our team to innovate, grow, and drive real change in the healthcare industry. If you're a forward-thinker who thrives in a fast-paced, transformative environment, Empower is the place for you. Here, you'll be encouraged to share your ideas, expand your skill set, and contribute to projects that genuinely make a difference. We prioritize the well-being of our team members, and we offer a supportive and engaging workplace where your contributions are not just recognized but celebrated.

Let's revolutionize healthcare, together. Join us and be a part of something extraordinary.
Position Summary
At Empower, we're redefining healthcare through innovation, quality, and service. The Vice President, Creative will be the driving force behind our brand's evolution-leading a visionary team to craft compelling, high-impact storytelling that educates, inspires, and transforms how people engage with healthcare solutions.

This is an opportunity to shape the future of functional and personalized medicine through world-class branding, AI-driven creative strategies, and immersive digital experiences. If you're an experienced creative leader with a track record of building high-performance teams, leveraging cutting-edge AI tools, and delivering brand-defining work, this is your chance to elevate a brand that is revolutionizing healthcare access.

Join us in our mission to expand access to quality, affordable medication so people can live healthier, happier lives.
Duties and Responsibilities

• Architect a visionary creative strategy that blends storytelling, design excellence, and AI-powered innovation to elevate Empower's brand and accelerate audience engagement.
• Lead and inspire a high-performing creative team, fostering a culture of bold ideas, efficiency, and continuous learning while driving the use of AI-powered automation tools.
• Leverage AI-driven creative insights to optimize brand performance, using predictive analytics, A/B testing, and audience engagement data to refine campaigns.
• Oversee the execution of multimedia content across digital, video, print, and experiential channels, ensuring every asset meets the highest standards of creativity and strategic intent.
• Collaborate cross-functionally with marketing, product, and sales teams to craft integrated campaigns that drive measurable business impact.
• Ensure seamless brand consistency across all platforms by implementing AI-powered brand monitoring tools and design frameworks.
• Innovate in user experience (UX) and interactive design, creating engaging content that enhances customer touchpoints and fosters deep audience connections.
• Stay ahead of digital and creative trends, continuously evaluating and adopting emerging technologies that give Empower a competitive edge in the healthcare space.
• Champion a data-driven approach to storytelling and design, integrating insights that maximize engagement and conversion.
• Build an agile, future-ready creative function, where AI, automation, and cutting-edge design methodologies drive impact at scale.

While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to remain in a stationary position for a significant amount of the workday and frequently use their hands and fingers to handle or feel in order to access, input, and retrieve information from the computer and other office productivity devices. The employee is regularly required to move about the office and around the corporate campus. The employee is regularly required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl.
Knowledge and Skills

• Exceptional leadership, strategic thinking, and collaboration skills, with the ability to drive vision and execution in a fast-paced, high-growth environment.
• Expert proficiency in creative tools (Adobe Creative Suite, Figma, video editing software) and AI-powered marketing platforms.

Key Competencies

• Customer Focus: Ability to build strong customer relationships and deliver customer centric solutions.
• Optimizes Work Processes: Know the most effective and efficient processes to get things done, with a focus on continuous improvement.
• Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives.
• Resourcefulness: Secures and deploys resources effectively and efficiently.
• Manages Complexity: Makes sense of complex, high quality, and sometimes contradictory information to effectively solve problems.
• Ensures Accountability: Holds self and others accountable to meet commitments and objectives.
• Situational Adaptability: Adapts approach and demeanor in real time to match shifting demands of different situations.
• Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Values

• People: Our people define who we are as a company, and we believe that understanding and addressing the needs of our team, clients, and community is fundamental to fostering a culture of support and growth.
• Quality: Quality stands at the core of our mission, reflecting our commitment to excellence in every medication we produce.
• Service: We are here to serve others. Every interaction with our patients, providers, employees and other stakeholders comes from a place of service.
• Innovation: By continuously exploring new methodologies and embracing technology, we ensure that every solution we offer is at the forefront of pharmaceutical care.

Experience and Qualifications

• 10+ years of leadership experience in creative roles within marketing, branding, or advertising, with a track record of building elite creative teams and delivering brand-defining work.
• Proven ability to integrate AI tools into creative processes for brand storytelling, automation, and data-driven decision-making.
• Deep expertise in multimedia content creation, digital design trends, and cross-platform content strategies.
• Bachelor's degree in marketing, advertising, communications, or a related field; MBA or Master's degree in a creative discipline preferred.
• Preferred certifications for this role include Certified Brand Strategist (CBS); Project Management Professional (PMP); Certified Digital Marketing Professional (CDMP); Adobe Certified Professional in Graphic Design and Illustration; HubSpot Content Marketing Certification.
• Demonstrated experience leveraging AI in daily work to drive efficiency, solve problems, and enhance decision-making-adept at integrating AI-powered solutions into all workflows.

Employee Benefits, Health, and Wellness

• No-Cost Medication: Get your prescribed compounded medications at no cost, ensuring your health without the financial burden.
• Onsite Health & Wellness - IV Therapy Drips: Rejuvenate with complimentary onsite IV Therapy drips, enhancing your well-being and energy levels.
• Comprehensive Medical, Dental, and Vision Options: Choose from three medical plans tailored to your needs, plus options for dental and vision coverage for you and your family.
• Telehealth visits: Access board-certified Doctors anytime, anywhere for you and your family.
• Paid & Volunteer Time Off: Enjoy paid time off for personal pursuits and contribute to causes you care about with volunteer time off.
• Paid Holidays (8 scheduled; 2 floating): Celebrate with eight scheduled holidays and two floating holidays, giving you flexibility and time for personal traditions.
• Life & AD&D Coverage: Secure your and your family's financial future with life and accidental death and dismemberment (AD&D) insurance.
• FSA (Flexible Spending Account): Manage healthcare expenses smartly with pre-tax dollars in a Flexible Spending Account (FSA).
• 401K Dollar-for-Dollar Up to 4%: Invest in your future with our 401K plan, featuring a dollar-for-dollar match up to 4%.
• Company Paid Long-Term Disability: Provided at no cost, which replaces 60% of your income if you become disabled for a long period of time.
• Flexible Schedules: Balance work and life seamlessly with our flexible scheduling options.
• Rewards & Recognition Program: Your hard work doesn't go unnoticed - enjoy rewards and recognition beyond your paycheck.

Additional Voluntary Benefits

• Accident Insurance: Pays a lump sum benefit to help cover expenses following an accidental injury.
• Hospital Indemnity Insurance: Enhance your peace of mind with supplemental hospital insurance for unexpected stays.
• Critical Illness: Protect your finances from the expenses of a serious health issue.
• Short-Term Disability: Protect your income during illness or injury with short-term disability coverage.
• Supplemental Life & AD&D: Add an extra layer of financial protection for you and your loved ones with supplemental life and AD&D coverage.
• Legal Services: Access professional legal assistance to address concerns confidently.
• Identity Theft Protection: Safeguard your identity and finances with our identity theft protection benefit.
• Pet Insurance: Care for your furry family members with our pet insurance coverage.
• Employee Assistance Program: Confidential counseling and support services for a holistic approach to your well-being.