Emerson College
Director, Enrollment Marketing
Emerson College - Boston, Massachusetts, us, 02298
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Overview
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Emerson College !
Please read the following job description thoroughly to ensure you are the right fit for this role before applying. Reporting to the Vice President for Enrollment Management and maintaining a dotted-line relationship with the Vice President for Marketing and Communications, the Director of Enrollment Marketing leads the strategic vision, development, and execution of innovative, data-driven marketing initiatives to support Emerson College's enrollment and retention goals. This leadership role ensures seamless integration of marketing strategies across all facets of the Enrollment Division, collaborating with key stakeholders to align efforts with institutional priorities, enhance Emerson's market presence, and attract a diverse and talented student body. The Director leverages cutting-edge digital marketing techniques, CRM capabilities, and industry best practices to optimize engagement and achieve measurable outcomes.
ESSENTIAL JOB DUTIES Provide strategic leadership and vision to develop, implement, and oversee a comprehensive enrollment marketing plan that aligns with Emerson College's strategic enrollment goals and supports its institutional mission. Direct enrollment-related communications across digital, social, print, and multimedia platforms. Lead efforts to leverage CRM systems and emerging technologies to create personalized and impactful engagement strategies. Build, mentor, and manage a high-performing enrollment marketing team. Foster a collaborative, innovative, and goal-oriented culture that encourages professional growth and excellence. Partner with academic and administrative departments, including Undergraduate and Graduate Admission, Student Financial Services, Data and Operations, and the Office of Student Success, to design and execute cohesive marketing initiatives. Serve as a key liaison with the Office of Marketing and Communications to ensure enrollment strategies reflect Emerson's brand standards and strategic vision. Advocate for brand integrity across all enrollment touchpoints. Stay abreast of enrollment marketing trends and implement industry-leading practices to continuously refine and enhance Emerson's strategies. Develop and execute marketing communication strategies for on- and off-campus recruitment events, ensuring consistent branding and audience engagement. Manage the enrollment marketing budget with precision, ensuring resources are allocated effectively to maximize return on investment. Utilize analytics to assess the effectiveness of marketing campaigns. Regularly report findings to senior leadership and recommend actionable improvements based on data insights. Cultivate partnerships with key influencers, including alumni, school counselors, and community organizations, to expand outreach and amplify Emerson's messaging. Support the recruitment, hiring, and development of team members, promoting a collaborative culture. QUALIFICATIONS -
Qualifications are deemed required or preferred and represent what is needed to effectively perform the job. A bachelor's degree is required; an advanced degree in marketing, communications, or a related field is preferred. Minimum of 7+ years of progressive experience in marketing, enrollment management, or higher education leadership, with a demonstrated ability to achieve measurable outcomes. Demonstrated experience in digital marketing strategies and data-driven decision-making. Strong leadership and team management skills, with the ability to lead and inspire a team with diverse backgrounds and perspectives. KNOWLEDGE, SKILLS, AND ABILITIES -
This may be representative but not all-inclusive of the knowledge, skills, and abilities commonly associated with the job. In-depth understanding of enrollment marketing strategies and their application in higher education. Expertise in leveraging data to inform strategic decisions and optimize marketing performance. Exceptional project management and organizational skills, with the ability to juggle multiple priorities and meet deadlines. Knowledge of branding principles and effective communication techniques for prospective student audiences. Exceptional written and verbal communication skills, with the ability to communicate effectively with various stakeholders. Strong proficiency in digital marketing, CRM platforms (e.g., Slate, Banner, Workday), and analytics tools. Proven ability to develop and execute innovative marketing strategies that support enrollment goals. Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions. Ability to work independently and as part of a team, demonstrating flexibility and a willingness to adapt to changing needs. PHYSICAL ABILITIES
- Activities commonly associated with the performance of the functions of this job. The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. This position is generally sedentary in nature; movement throughout the area is required from time to time. Continuous oral and written communication with students, co-workers, and supervisors is essential. Repetitive movements, occasional lifting of up to 10 pounds, reaching, lifting, stooping, and the ability to read a computer screen and fine print will be expected. WORK ENVIRONMENT
- Environmental or atmospheric conditions commonly associated with the performance of the functions of this job. General office conditions. Disclaimer:
This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees may be required to follow other job-related instructions and to perform other job-related duties as requested, subject to all applicable state and federal laws. Certain job duties described herein may be subject to possible modification in accordance with applicable state and federal laws. Compensation: $128,350.00 - $163,700.00 annually, commensurate with experience.Grade of Position: 23-14EScheduled Weekly Hours: 36.25Division: In addition to a competitive salary, Emerson College is committed to the health and well-being of our employees and family members. We offer a generous benefits package to regular staff scheduled to work 20+ hours per week. Benefits include outstanding health plans with limited out-of-pocket expenses, dental plans, generous time-off programs, and a 403(b) retirement benefit with a 9% employer contribution once eligible. Additional benefits such as life and disability coverage as well as commuter offerings are available. Please refer to our
benefits website
for a full list of benefits and eligibility requirements. PDN-9e3f036d-e1aa-4218-ad71-a16bb9a5a59a
community
and experience
Emerson College !
Please read the following job description thoroughly to ensure you are the right fit for this role before applying. Reporting to the Vice President for Enrollment Management and maintaining a dotted-line relationship with the Vice President for Marketing and Communications, the Director of Enrollment Marketing leads the strategic vision, development, and execution of innovative, data-driven marketing initiatives to support Emerson College's enrollment and retention goals. This leadership role ensures seamless integration of marketing strategies across all facets of the Enrollment Division, collaborating with key stakeholders to align efforts with institutional priorities, enhance Emerson's market presence, and attract a diverse and talented student body. The Director leverages cutting-edge digital marketing techniques, CRM capabilities, and industry best practices to optimize engagement and achieve measurable outcomes.
ESSENTIAL JOB DUTIES Provide strategic leadership and vision to develop, implement, and oversee a comprehensive enrollment marketing plan that aligns with Emerson College's strategic enrollment goals and supports its institutional mission. Direct enrollment-related communications across digital, social, print, and multimedia platforms. Lead efforts to leverage CRM systems and emerging technologies to create personalized and impactful engagement strategies. Build, mentor, and manage a high-performing enrollment marketing team. Foster a collaborative, innovative, and goal-oriented culture that encourages professional growth and excellence. Partner with academic and administrative departments, including Undergraduate and Graduate Admission, Student Financial Services, Data and Operations, and the Office of Student Success, to design and execute cohesive marketing initiatives. Serve as a key liaison with the Office of Marketing and Communications to ensure enrollment strategies reflect Emerson's brand standards and strategic vision. Advocate for brand integrity across all enrollment touchpoints. Stay abreast of enrollment marketing trends and implement industry-leading practices to continuously refine and enhance Emerson's strategies. Develop and execute marketing communication strategies for on- and off-campus recruitment events, ensuring consistent branding and audience engagement. Manage the enrollment marketing budget with precision, ensuring resources are allocated effectively to maximize return on investment. Utilize analytics to assess the effectiveness of marketing campaigns. Regularly report findings to senior leadership and recommend actionable improvements based on data insights. Cultivate partnerships with key influencers, including alumni, school counselors, and community organizations, to expand outreach and amplify Emerson's messaging. Support the recruitment, hiring, and development of team members, promoting a collaborative culture. QUALIFICATIONS -
Qualifications are deemed required or preferred and represent what is needed to effectively perform the job. A bachelor's degree is required; an advanced degree in marketing, communications, or a related field is preferred. Minimum of 7+ years of progressive experience in marketing, enrollment management, or higher education leadership, with a demonstrated ability to achieve measurable outcomes. Demonstrated experience in digital marketing strategies and data-driven decision-making. Strong leadership and team management skills, with the ability to lead and inspire a team with diverse backgrounds and perspectives. KNOWLEDGE, SKILLS, AND ABILITIES -
This may be representative but not all-inclusive of the knowledge, skills, and abilities commonly associated with the job. In-depth understanding of enrollment marketing strategies and their application in higher education. Expertise in leveraging data to inform strategic decisions and optimize marketing performance. Exceptional project management and organizational skills, with the ability to juggle multiple priorities and meet deadlines. Knowledge of branding principles and effective communication techniques for prospective student audiences. Exceptional written and verbal communication skills, with the ability to communicate effectively with various stakeholders. Strong proficiency in digital marketing, CRM platforms (e.g., Slate, Banner, Workday), and analytics tools. Proven ability to develop and execute innovative marketing strategies that support enrollment goals. Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions. Ability to work independently and as part of a team, demonstrating flexibility and a willingness to adapt to changing needs. PHYSICAL ABILITIES
- Activities commonly associated with the performance of the functions of this job. The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. This position is generally sedentary in nature; movement throughout the area is required from time to time. Continuous oral and written communication with students, co-workers, and supervisors is essential. Repetitive movements, occasional lifting of up to 10 pounds, reaching, lifting, stooping, and the ability to read a computer screen and fine print will be expected. WORK ENVIRONMENT
- Environmental or atmospheric conditions commonly associated with the performance of the functions of this job. General office conditions. Disclaimer:
This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees may be required to follow other job-related instructions and to perform other job-related duties as requested, subject to all applicable state and federal laws. Certain job duties described herein may be subject to possible modification in accordance with applicable state and federal laws. Compensation: $128,350.00 - $163,700.00 annually, commensurate with experience.Grade of Position: 23-14EScheduled Weekly Hours: 36.25Division: In addition to a competitive salary, Emerson College is committed to the health and well-being of our employees and family members. We offer a generous benefits package to regular staff scheduled to work 20+ hours per week. Benefits include outstanding health plans with limited out-of-pocket expenses, dental plans, generous time-off programs, and a 403(b) retirement benefit with a 9% employer contribution once eligible. Additional benefits such as life and disability coverage as well as commuter offerings are available. Please refer to our
benefits website
for a full list of benefits and eligibility requirements. PDN-9e3f036d-e1aa-4218-ad71-a16bb9a5a59a