Marketing Coordinator
Houzd Mortgage - Draper, Utah, United States, 84020Work at Houzd Mortgage
Overview
- Apply
Overview
Responsibilities:
- Implement a strategic marketing plan to promote our mortgage solutions, drive lead generation, and increase brand awareness.
- Create and distribute of compelling newsletters, market updates, and promotional emails to engage clients and partners.
- Coordinate client events, service events, staff events, and realtor events to strengthen relationships and foster brand loyalty.
- Collaborate with the marketing team to create and execute impactful social media campaigns, including content creation, posting, and community management.
- Conduct regular strategy meetings to assess campaign performance, analyze market trends, and identify opportunities for optimization.
- Monitor online reviews and comments to maintain a positive brand image and address customer inquiries effectively.
- Maintain the company's online presence, including website content, social media profiles, and other digital marketing channels.
- Utilize customer insights and market research to identify target audiences and develop targeted marketing campaigns.
- Implementation of offline marketing initiatives, including print materials, direct mail campaigns, and event sponsorships.
- Collaborate with internal stakeholders to ensure marketing efforts align with company goals and objectives.
- Monitor marketing metrics and analyze campaign performance to provide actionable insights and recommendations.
Requirements
- Experience in marketing, preferably in the mortgage or financial industry.
- Excellent written and verbal communication skills, with strong attention to detail.
- Proficient in digital marketing tools, social media platforms, and analytics platforms.
- Solid understanding of market trends, consumer behavior, and industry best practices.
- Demonstrated experience in developing and executing successful marketing campaigns.
- Ability to think creatively, strategically, and analytically.
- Strong project management skills with the ability to prioritize tasks and meet deadlines.
- Ability to collaborate effectively with cross-functional teams and stakeholders.
Benefits
We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development. If you are a driven and innovative marketing professional looking to lead impactful marketing initiatives in the mortgage industry, we would love to hear from you.