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Grow with the best. Join a smart, creative, and inspired team that works to support operational excellence. The Stantec community unites more than 31,000 employees working in over 450 locations across 6 continents. Our Functional Services Teams (FSTs) include Corporate Development, Finance, HR, HSSE, IT, Legal, Marketing/Communications, Practice Services and Real Estate and Procurement. Bringing together individuals with diverse backgrounds, talents, and expertise, our FSTs are vital to making our Company stronger.
Your Opportunity
We have an opening for one Public Relations Manager on our global PR team, to partnering with our Environmental Services (ES) operations. This role requires someone who has serious skills when it comes to PR-a team player who always thinks strategically, can see creative stories and bring them to life, provide counsel to leadership, and respond quickly to shifting priorities.

In this role, you'll take on media relations, social media strategy, content marketing, issues/crisis management, and reputation management in partnership with Marketing & PR/Communications colleagues and leadership. Combining your business savvy and PR skills, you'll look for creative ways to tell the most critical stories stemming from our teams.

We're looking for someone to be based in one of our major metropolitan offices, with a preference for Minneapolis, MN; Washington, DC; Nashville TN; and Atlanta, GA.
Your Key Responsibilities
Reporting to the Senior PR Manager, the ES PR Manager is part journalist, part storyteller, part strategic advisor. Some of the activities you'll focus your energy on include, but are not limited to:

• Media Relations & Research

The ES PR Manager fosters and grows relationships with members of trade and national media. Working with the Environmental Services marketing team, Regional PR Managers, as well as Regional Leaders, the individual will devise and execute creative outreach strategies which connect our projects and people with broader trends and news cycles. The ES PR Manager will also establish media relations benchmarks aligned with business objectives and demonstrate evolution of media outreach and results through industry share of voice analysis.

The ES PR Manager will proactively cultivate strategic and empowering experiences for thought leaders (and clients) to engage with regional media. Related opportunities include, but are not limited to thought leadership promotion, news cycle-driven opportunities, and storytelling of local project milestones, among other opportunities. Tactically, channels can include guest columns, feature articles, regional podcast interviews, and other emerging external media opportunities to highlight the work we do, why it matters, and the science and innovation behind it. The ES PR Manager will also lead local brand activation, and is responsible for company reputation management, and crisis response.

• Counsellor to Leadership

The ES PR Manager works closely with senior-most clients and Directors of Marketing to stay apprised of the top business priorities to drive growth and marketplace presence. Within that counsel, the ES PR Manager will ensure that strategies align with key goals being defined in partnership with Marketing, Environmental Services Strategic Pursuits team and endorsed by leadership. The ES PR Manager will spearhead corporate programs and staff training for social media fluency, media/interview preparedness, and crisis communications across the practice.

• Brand Support - Copywriting & Editing

Strong storytelling and writing skills are essential for this role. The ES PR Manager is a champion of the Stantec brand and an expert in implementing Stantec's branded voice and Style Guide. The ES PR Manager develops dynamic content and also tailors and edits existing content for external communications channels, while working as a creative editorial manager for content produced by others.

• Social Media & Digital Strategy

The ES PR Manager serves as an advisor for social media strategy to internal clients offering guidance on the full spectrum of opportunities, from personal digital brand development to content strategy. They are responsible for contributing to the company's corporate channel content to amplify strategic, business-focused content and campaigns. Additionally, the manager will work with Stantec's Digital team to track industry conversations, measure campaign impact, and/or activate our team member members to amplify our content.

• External New Business Positioning

Works with Marketing Directors, Business Developers, and key business leaders to set the course for upcoming and/or active top pursuits. Participates in strategy development (including demonstrating value in the virtual "white room") and executes to deliver integrated public relations and marketing plans for pursuit positioning for top projects and key markets/sectors.

• Collaboration & Brainstorming

As part of the centralized PR Team, this individual embraces a collaborative work environment and regularly meets with the Senior PR Manager and fellow PR Managers to discuss priorities, assignments, and progress toward long-term goals. The ES PR Manager participates in larger PR and Digital team meetings to discuss initiatives and contribute to brainstorm sessions for story and promotional campaign development and content marketing strategies.

The ES PR Manager is also a vital member of the Environmental Services Strategic Pursuits team and meets regularly team members to discuss business line priorities, initiatives, assignments, and progress toward short and long-term business line goals.

• Benchmarking & Campaign Evaluation

The ES PR Manager provides data driven counsel to leaders and internal clients. Using the team's suite of measurement and analytics tools, this individual will track campaign metrics while having the proactive mindset to adjust those efforts to ensure sure objectives are met. Furthermore, the ES PR Manager is fluent with industry trends while consistently thinking of new and emerging tactics to deploy in support of campaign goals.

Your Capabilities and Credentials

• Detail-oriented and organized, with exceptional prioritization skills
• Ability to effectively balance multiple priorities
• Fundamental understanding of the media landscape (traditional, social)
• Excellent interviewing, written and verbal communication skills
• Ability to collaborate effectively in a team environment, as well as to work autonomously
• Ability to quickly establish credibility with multiple audiences and articulate clearly within tight deadlines
• Strategic mindset and strong business acumen
• Exhibit passion and grit to build a movement and do what it takes to get the work done

Education and Experience

• Bachelor's degree in communications, public relations, English, journalism, or marketing.
• Minimum 8 years of public relations experience in corporate or agency preferred.
• Experience within the Environmental Consulting or A/E/C industry helpful
• Demonstrated experience with:
• Professional writing (samples required)
• Campaign planning and facilitation
• Build and maintain relationships with a wide range of media personnel
• Craft and pitch stories, guest column, strategic media placements
• Social media strategy and administration
• Crisis Communication

This description is not a comprehensive listing of activities, duties or responsibilities that may be required of the employee and other duties, responsibilities and activities may be assigned or may be changed at any time with or without notice.

Stantec is a place where the best and brightest come to build on each other's talents, do exciting work, and make an impact on the world around us. Join us and redefine your personal best.