Yavapai College
Director, Marketing - Performing Arts Center
Yavapai College - Prescott, Arizona, us, 86304
Work at Yavapai College
Overview
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Overview
This position supports all facets of the Jim & Linda Lee Performance Arts Center’s (J&LLPAC) marketing, communications, and fund-development activities with an emphasis on preparing specific demographic packages for performances, managing social media campaigns, securing appropriate advertising, and managing internal and external communications. The work involves helping the J&LLPAC achieve its annual revenue goals through promotion of shows to drive ticket sales, corporate sponsorships, and management of the” Impacting the Arts,” committee.
The position reports directly to the Executive Director of the Performance Arts Center.
The position duties include:
· Develop and execute comprehensive marketing strategies to increase ticket sales, enhance the J&LLPAC presence and elevate ticket buyer engagement.
· Branding content, design, production and distribution of all marketing materials.
· Manage all aspects of publicity and advertising materials which include websites, social media channels, digital collateral, posters, press releases and media advisories.
· Actively track, manage and evaluate the effectiveness of marketing strategies
· Plan and execute all program marketing including video promotions & projects, webpage, Playbill, bathroom art, and TRG Pyramid (weekly ticket sales pacing; inventory management; dynamic pricing).
· Manage all printed materials timeline, design and distribution to include press releases, posters and postcards.
· Manage the website and all J&LLPAC digital advertisements and boards.
· Develop and manage all digital/email and send out the weekly e-blasts.
· Develop the annual patron retention loyalty plan/campaign.
· Host pre-show dinners for both prospective and current donors/sponsors.
· Develop and execute comprehensive fundraising plans including annual giving, volunteer committees, and special events.
· Manage the grant writer(s) to ensure cohesiveness with other fundraising efforts.
· All other duties as assigned.
Bachelor’s degree in public relations, journalism, communications, marketing, or closely related field OR an equivalent combination of education and experience.
Strong leadership skills, multi-tasking skills, innovative, creative skills as demonstrated by past work history.
Proficient in using marketing/graphic design software and fundraising tools.
Strong writing communications ability
Experience working and developing relationships with corporate leaders
Ability to manage multiple projects simultaneously
Certified proficiency in specific marketing and graphic design software such as: Salesforce, mailchimp, google analytics, Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Background in theatre To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements and competencies listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee is frequently required to use hands to finger, handle, or feel. The employee is occasionally required to stand; walk and reach with hands and arms. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and ability to adjust focus. Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quiet.
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Strong leadership skills, multi-tasking skills, innovative, creative skills as demonstrated by past work history.
Proficient in using marketing/graphic design software and fundraising tools.
Strong writing communications ability
Experience working and developing relationships with corporate leaders
Ability to manage multiple projects simultaneously
Certified proficiency in specific marketing and graphic design software such as: Salesforce, mailchimp, google analytics, Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Background in theatre To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements and competencies listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee is frequently required to use hands to finger, handle, or feel. The employee is occasionally required to stand; walk and reach with hands and arms. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and ability to adjust focus. Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quiet.
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