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Join to apply for the Advertising Media Planner/Buyer role at MP&F Strategic Communications.

MP&F is seeking a Media Planner/Buyer to join our advertising team. Applicants should have experience planning and executing paid media campaigns. We are looking for a highly organized, strategic thinker, who is a great communicator to work closely with client account teams, vendors, team members, and digital platforms to plan and execute integrated multi-channel advertising campaigns. This person will plan and negotiate with traditional and modern platform vendors on behalf of our clients and MP&F, including researching placement options, managing client budgets, securing optimal media placements, and monitoring campaign performance. The ideal candidate resides in Nashville or is willing to relocate to the area.

Responsibilities For This Role Include

1. Media Strategy Development: Develop and implement comprehensive media strategies that align with our clients’ marketing objectives and target audiences. Collaborate with internal teams to understand campaign goals and audience insights.
2. Media Buying and Negotiation: Identify and negotiate with media vendors, including digital, print, broadcast, and out-of-home channels, to secure cost-effective and impactful media placements. Build industry relationships to negotiate favorable rates and added value.
3. Campaign Planning and Execution: Plan media campaigns across various platforms, ensuring that all placements are executed flawlessly. Manage media budgets effectively and allocate resources to maximize ROI. Monitor campaign performance and adjust strategies as needed.
4. Data Analysis and Optimization: Work closely with the data team to utilize data analytics tools to track the performance of media campaigns, including key metrics such as reach, impressions, click-through rates, and conversion rates. Use insights to optimize campaigns in real-time and post-campaign analysis.
5. Cross-functional Collaboration: Collaborate with internal teams, including creative, marketing, and analytics, to ensure that media campaigns align with overall marketing strategies. Provide clear communication of campaign objectives and performance.
6. Vendor Relationship Management: Build and maintain strong relationships with media vendors and partners. Stay informed about competitor strategies, emerging media platforms, industry trends, and negotiate advantageous terms for media placements.
7. Budget Management: Responsible for managing media budgets, ensuring that campaigns are delivered within budgetary constraints. Provide regular financial reporting and analysis to stakeholders.
8. Compliance and Reporting: Ensure that media campaigns adhere to industry regulations and standards. Generate comprehensive reports on media performance.

Required Technical And Professional Expertise

1. 2-4 years of work experience, with a minimum 1-3 years of experience executing multi-channel advertising campaigns.
2. Experience with traditional media plans including broadcast TV, cable, radio, outdoor, and print.
3. Experience with modern media platforms including streaming TV and audio, online video, display, search, and social advertising.
4. Attention to detail, deadline-oriented, strong organizational skills.
5. Confident receiving feedback and a willingness to learn.
6. Excellent written and verbal communication skills with an ability to synthesize technical details.
7. Works well in a fast-paced environment, and within a team environment.
8. Strong MS Office skills.
9. Experience in an agency environment, traditional media environment (TV, radio, cable), or digital media environment is a plus.
10. Google certification and other digital platforms certifications are a plus.

About MP&F Strategic Communications

MP&F is an internationally recognized, full-service integrated marketing, advertising, and communications firm based in Nashville, Tenn. Our clients operate across various industries including healthcare, hospitality, and higher education. Established in 1987, we have grown from a one-person consultancy to a team of over 80 strategists and specialists from diverse professional backgrounds. Joining MP&F means becoming part of a culture of excellence, hard work, and success.

Benefits And Perks

• Competitive pay and benefits including insurance, paid holidays, and family leave.
• Hybrid work model with flexible work-from-home options and/or work from our downtown Nashville office (paid parking included).
• Work From Anywhere program offering flexibility and travel opportunities.
• A Google Partner team.
• Community engagement through our pro bono program.
• Professional development and mentoring programs.
• Employee-driven culture with retreats, happy hours, and more, recognized as a 12x Top Workplace.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Other
• Job function: Marketing and Sales
• Industries: Advertising Services