Email Communications Associate
National Academy of Sciences - Washington, District Of Columbia, United States, 20001![National Academy of Sciences](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
As a crucial part of our strategic integrated communications, The Office of the Chief Communications Officer (OCCO) is recruiting for a communications specialist with a creative and analytical mindset and excellent attention to detail to join our Digital Engagement team.
As the Email Communications Specialist, you will oversee our primary email channel and manage, create and deploy emails and SMS from start to finish, including building emails and SMS from templates and HTML, conducting A/B tests, managing calendars, communicating standards and optimize emails based on best practices. Post campaigns, you will provide performance reports to help guide future campaigns. In addition, you will support and train our program unit and communications staff in their use of email and SMS platforms and help to develop and implement a consistent and effective strategy for bulk email communication across the Academies. In acting as a liaison with program staff, you will guide and implement changes to the audiences, segments, and sending to both make the email communications more effective as well as meeting the communication needs of the divisional staff. As part of the Digital Engagement team, you will work on effective and integrated content strategy, work on the optimization and configuration of our email systems, and manage contact with our email data configuration vendor.
Job Description:
ESSENTIAL JOB DUTIES:
1. Manage and otherwise oversee primary email channel of >400,000 subscribers.2. Research and draft content for email outreach. Where applicable, coordinate and/or collaborate with staff responsible for the web content and social media activities.3. Create and deploy emails and SMS from start to finish.4. Conduct A/B testing of individual messages and report on findings.5. Provide periodic performance reports for primary email channel.6. Support and train program unit and communications staff in the use of email and SMS platforms7. Help to develop and implement Academies strategy for bulk email.8. Provide assistance and input to staff creating communication and dissemination plans.9. Collaborate with staff to identify target audiences and appropriate vehicles for reaching those audiences.10. As applicable, plan the release of reports and organize dissemination meetings and briefings.11. Participate in the establishment of guidelines and formats for communication materials.12. Manage the email and SMS production flow and manage requests via our project management system.13. Prepare statistics, perform trends analyses, and conduct surveys to provide feedback and recommendations to supervisor.14. Assist in the design and implementation of outreach and communication activities and dissemination of related information or National Academies' publications.15. Advise management on potential problems with assigned projects and with bulk email and/or SMS related issues.16. Fully understand and develop, update, and maintain our email system, including the configuration and contact management.
NONESSENTIAL JOB DUTIES
Related duties and special projects as assigned.
JOB SPECIFICATIONS
Required Knowledge, Skills, and Abilities:
Strong knowledge and experience with HTML. Familiarity with MailChimp, SQL, and the Adobe Suite a plus. Have a creative eye for great design. Organized, exceptional attention to detail and meticulous. Excellent written and Verbal communication skills. Ability to juggle many tasks and prioritize assignments. Analytical and can report and analyze different types of data and trends with actionable takeaways and conclusions.Minimum Education/Training Requirements:
Bachelor's Degree in Communications or related field, or equivalent knowledge.Minimum Experience:
One year of related professional experience. 2+ years of experience in email marketing preferred.Physical Capabilities:
Ability to work at a computer for extended periods of time. Ability to access exhibition spaces.Required Licenses, Certification or Registration:
None.Supervisory Responsibilities/Controls:
Reports to supervisor/manager. Sets objectives with supervisor.Compensation Range:
The National Academies of Sciences, Engineering, and Medicine support equity, fairness, and transparency in our compensation programs. An estimated compensation range for this position is $56,410 - $70,510. Compensation offered to the selected candidate will be based on the candidate's relevant knowledge, skills, and work experience, commensurate with compensation of current employees in comparable positions with similar knowledge, skills, and work experience, and subject to budget parameters. Note it is not typical for a candidate to be hired at the higher end of the range.
Work Environment:
Hybrid Office/Telecommute environment, expected onsite percentage 40%, with occasional travel between National Academies' facilities and to off-site meeting/sponsor locations.
The National Academies' Statement on Diversity and Inclusion:
We, the National Academies of Sciences, Engineering, and Medicine (the National Academies), value diversity among our staff, members, volunteers, partners, vendors, and audiences. We recognize that talent is broadly distributed in society and that many perspectives enhance the quality of our work and drive innovation and impact.
We pledge to cultivate a workplace culture and climate that promotes inclusion, belonging, accessibility, and anti-racism; upholds equity; and values the participation of all who are engaged in advancing our mission. By embracing the values of diversity, equity, and inclusion in our programs, institutional policies and practices, and products, we will be able to better advise the nation on the most complex issues facing society and the world.
Equal Opportunity Employer:
It is the policy of the National Academies to recruit, hire, transfer, compensate, and promote people in all job categories and to administer all other personnel actions, terms and conditions of employment in a manner that is consistent with equal employment, and does not discriminate on the basis of race, creed, ethnicity, color, national origin, sex, sexual orientation, gender identity, age, religion, disability, medical condition for which a person has been rehabilitated or cured, marital status, family responsibilities, genetic information, political affiliation, personal appearance, matriculation, unemployment status, veteran status, or any other characteristic protected by applicable laws. It is also the institution's policy to recruit, hire, promote, and provide reasonable accommodation to qualified individuals with disabilities and covered veterans who are otherwise qualified.
Any qualification to be considered equivalent, in lieu of stated minimum, requires the prior approval of the Office of Human Resources.The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Some functions in this description may be specific to a particular unit of the National Academies and not applicable to other units.
Job Family:COMM
Employee Type:Employee
Scheduled Weekly Hours:37.5
City/State:Washington, District of Columbia