Cuidado Casero is hiring : Community Marketing Liaison (Marketer)...
Cuidado Casero - Town of Texas, WI, United States
Work at Cuidado Casero
Overview
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Overview
Job Details
Level : Experienced
Job Location : C&L Esperanza Home Health - SOUTHLAKE, TX
Position Type : Full Time
Salary Range : Undisclosed
Travel Percentage : Road Warrior
Job Shift : Day
Job Category : Marketing
Description
Working for Cuidado Casero Home Health & Hospice isn’t just a job. It’s a career where your skills and passion for delivering quality care make a positive difference to the clients and their families we serve.
We are looking for a Community Marketing Liaison (Marketer) to secure patients that require our services by implementing existing marketing strategies, improving on those strategies, and helping to identify new strategies.
Position Functions :
- Establish rapport, credibility, and integrity with existing accounts and prospective clients.
- Develop relationships into steady referral sources.
- Gather and provide feedback from referral sources regarding Agency performance.
- Create and propose business development opportunities to increase community visibility.
- Manage leads from referral sources and serve as liaison between Agency and the community.
- Promote home health programs and services, ensuring standards of quality healthcare and resource maximization.
- Meet or exceed referral-to-admission goals.
- Conduct market rounds to identify new patients in need of Home Health services.
- Assess potential patients for appropriateness for Home Health Services.
- Communicate necessary information to ensure smooth patient admission and transition.
- Advise Agency leaders on community needs.
- Develop and maintain protocols for new programs.
- Ensure compliance with all laws related to marketing activities.
- Collaborate with staff to direct programs and delegate responsibilities.
- Establish a public relations program to promote services and foster relationships with physicians and community agencies.
- Ensure patient / resident safety.
- Perform other duties as assigned.
Qualifications
Job Requirements :
- Bilingual Spanish Preferred.
- Graduate of an accredited college / university preferred.
- Experience in home healthcare sales required.
- Established referral relationships with hospitals and physician groups.
- Thorough understanding of the home health market and referral sources.
- Proven ability to meet or exceed census goals.
- Experience with insurance companies, private case management, or HMO preferred.
- Excellent communication and organizational skills.
- Proficiency in Microsoft Office.
- Ability to build effective relationships at all organizational levels.
- Strong oral and written communication skills.
- Interpersonal skills and discretion concerning sensitive information, with adherence to HIPAA.
- Self-motivated with the ability to work independently within defined parameters.
- Good organizational and time-management skills.
- Ability to remain calm under pressure.
Driving & Other Requirements
Must possess a valid driver’s license, reliable vehicle meeting legal standards, and appropriate insurance coverage.
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