Overthrow Hospitality
Social Media Specialist
Overthrow Hospitality - New York, New York, us, 10261
Work at Overthrow Hospitality
Overview
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Overview
About the Role
We're seeking a Content & Social Media Manager to capture the essence of our plant-based restaurants and bring it to life online. This role involves creating strategic, high-impact content that drives engagement, sales, and community building. Key Responsibilities
Social Media Strategy & Management: Own our social media presence across Instagram and TikTok. Content Creation: Capture and edit high-quality photos, reels, and TikToks showcasing our dishes, teams, and restaurant experiences. Copywriting & Storytelling: Craft engaging captions, brand-aligned storytelling, and content driving interaction. Trend Spotting & Innovation: Stay ahead of social media trends, platform updates, and emerging best practices to keep content fresh. On-Site Content Capture (Min. 3 Days/Week): Be in our restaurants, capturing food, drinks, service energy, team moments, guest interactions, and behind-the-scenes magic. Community Engagement: Actively respond to comments, DMs, and tagged content to build relationships with our audience. Requirements
1–3 years of experience in content creation and social media (restaurant/hospitality experience is a plus). Proven experience with Instagram & TikTok. Strong photography & videography skills (iPhone or camera). Proficiency in Canva, CapCut, or other editing tools. Ability to work independently & collaboratively in a fast-paced environment. NYC-based (East Village would be ideal).
We're seeking a Content & Social Media Manager to capture the essence of our plant-based restaurants and bring it to life online. This role involves creating strategic, high-impact content that drives engagement, sales, and community building. Key Responsibilities
Social Media Strategy & Management: Own our social media presence across Instagram and TikTok. Content Creation: Capture and edit high-quality photos, reels, and TikToks showcasing our dishes, teams, and restaurant experiences. Copywriting & Storytelling: Craft engaging captions, brand-aligned storytelling, and content driving interaction. Trend Spotting & Innovation: Stay ahead of social media trends, platform updates, and emerging best practices to keep content fresh. On-Site Content Capture (Min. 3 Days/Week): Be in our restaurants, capturing food, drinks, service energy, team moments, guest interactions, and behind-the-scenes magic. Community Engagement: Actively respond to comments, DMs, and tagged content to build relationships with our audience. Requirements
1–3 years of experience in content creation and social media (restaurant/hospitality experience is a plus). Proven experience with Instagram & TikTok. Strong photography & videography skills (iPhone or camera). Proficiency in Canva, CapCut, or other editing tools. Ability to work independently & collaboratively in a fast-paced environment. NYC-based (East Village would be ideal).