Strategic Marketing & Clients Director, Transportation - Hybrid
AECOM - Chicago, Illinois, United States, 60290![AECOM](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Full-timeState/Province: TexasBusiness Group: CorporateOffered compensation will be based on location and individual qualifications. The expected range is: $160,000.00 - $225,000.00Legal Entity: AECOMBusiness Line: CorporateWork Location Model: HybridOperating Group: CorporatePrimary Location: US - Dallas, TX - 13355 Noel RoadWork with Us. Change the World.At AECOM, we're delivering a better world. Our work helps people and communities thrive. We are the world's trusted infrastructure consulting firm, partnering with clients to solve the world’s most complex challenges and build legacies for future generations.AECOM is seeking a Strategic Marketing & Clients Director for our Global Transportation business line.This position will offer flexibility for hybrid work schedules (to include a combination of in-office presence and virtual/telecommute) to be based from a variety of locations in the US or Canada.The Global Business Line Strategic Marketing and Clients Director will support the strategy and business goals of the Global Transportation Business Line and the Enterprise Marketing strategy. They will develop and implement measurable, client-focused and strategic marketing and marketing communications initiatives and campaigns to support growth and engagement.Responsibilities:Leads the development of insights about AECOM, its environment and its clients that impact the Global Business Line, including NPS, Client Listening, bid feedback and the development of trends through the use of Salesforce, Qualtrics, Insight and desk top research.Promotes a strong client focus and leads marketing strategy formulation. Feeds into business strategy and ensures adequate investment is secured to deliver strategic campaigns.Leads the alignment of the marketing strategy for the Global Business Line, ensuring that plans cover the whole client journey and align with the regional business line plans.Working with the CAMs and the Director of Client Experience, leads the development of the desired client experience in the business line to drive loyalty and client advocacy.Uses a deep understanding of clients to influence how AECOM measures the client experience. Supports the global business line in delivering activities that enhance satisfaction and experience.Supports the development of brand strategy and articulates desired brand positioning in key transportation sectors.Support engagement with key policy makers as part of the overall marketing strategy for the Transportation business line.Supports geopolitical and industry engagement to help shape policy and pre-position AECOM as a leader in the sector and in the pursuit of key projects.Develops pre-positioning strategies to support the capture of identified key pursuits.Collaborating with the regions, develops targeted, pursuit-driven business-line specific campaigns that prove return on investment.Attributes/skillsSelf-starter with the ability to work as a positive, energized and adaptable team member.Exceptional collaborative influencing skills.Highly developed written and oral communication skills, including the ability to present ideas and influence senior leaders.Extremely strong relationship building skills.Demonstrated ability to champion and drive ideas/programs.Excellent organizational and time management skills, able to work under pressure and prioritize effectively.Able to demonstrate passion, energy and drive, especially in the face of resistance.Minimum QualificationsBA/BS plus 12 years of relevant marketing experience or demonstrated equivalency of experience and/or education including 4 years of leadership experience.Preferred QualificationsFormal marketing training or qualification (e.g. CIM).15 years’ experience in a similar role in a professional services or AEC firm environment, preferably including transportation.Global organization experience preferable but not essential.Proven experience with brand, marketing strategy (development & delivery), business development, and client account management and marketing communications.Experience developing & implementing strategic marketing initiatives and campaigns with a focus on pre-positioning and capture.AECOM is proud to offer a comprehensive benefits program to meet the diverse needs of our employees. Depending on your employment status, AECOM benefits may include medical, dental, vision, life, AD&D, disability benefits, paid time off, leaves of absence, voluntary benefits, perks, U.S. and global well-being programs, employee assistance program, business travel insurance, service recognition awards, retirement savings plan, and employee stock purchase plan.AECOM is the world’s trusted infrastructure consulting firm, delivering professional services throughout the project lifecycle – from advisory, planning, design and engineering to program and construction management. Our teams are driven by a common purpose to deliver a better world through our unrivaled technical and digital expertise, a culture of equity, diversity and inclusion, and a commitment to environmental, social and governance priorities.Join us, and you’ll get all the benefits of being a part of a global, publicly traded firm – access to industry-leading technology and thinking and transformational work with big impact and work flexibility. As an Equal Opportunity Employer, we believe in each person’s potential, and we’ll help you reach yours.All your information will be kept confidential according to EEO guidelines.
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