DraftKings Inc.
Analyst II, Digital Marketing
DraftKings Inc. - Boston, Massachusetts, us, 02298
Work at DraftKings Inc.
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Overview
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Analyst II, Digital Marketing
role at
DraftKings Inc.
Make sure to apply with all the requested information, as laid out in the job overview below. Get AI-powered advice on this job and more exclusive features.
We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.
The Crown Is Yours Our Analytics team is focused on using data to generate insights and power fact-based decisions across the business. As an Analyst on the team, you will use data-driven insights to improve strategies for digital marketing channels and creative operations. You will focus on optimizing marketing effectiveness across DraftKings’ digital channels, especially paid search and SEO. By fostering cross-functional collaboration and innovating in metric development, you’ll enable teams throughout our organization to make more informed, improved, and expedited decisions.
What you’ll do as an Analyst II, Digital Marketing
Optimize channel spend and creative performance in collaboration with marketing stakeholders.
Develop and manage self-service reporting dashboards for marketing insights.
Build analytical frameworks to improve marketing channel performance.
Partner with marketing operators and stakeholders to define business problems and deliver analytically rigorous solutions that enhance ROI.
Create high-quality presentations to communicate with key stakeholders across the business effectively.
What you’ll bring
Bachelor’s degree or equivalent in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or another relevant discipline.
At least 2 years of experience in business analytics or data science. Experience with paid search and organic search attribution methodologies is a plus.
Practical experience with SQL/Snowflake and Tableau. Python/R experience is a plus.
Knowledge of A/B testing, experimental design, and hypothesis testing methods.
Curiosity to learn about a complex business and a desire to grow as an analyst.
Join Our Team We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may need to obtain a gaming license issued by the state agency. We’ll guide you through the process if relevant.
The US base salary range for this full-time position is $76,800 - $96,000, plus bonus, equity, and benefits. Range depends on role, level, and location. Individual pay is determined by work location, skills, experience, and education. Your recruiter can share more details during hiring. Note: It’s unlawful in Massachusetts to require or administer a lie detector test as a condition of employment; violations can lead to penalties.
Seniority level Entry level
Employment type Full-time
Job function Management and Manufacturing
Industries Software Development and Spectator Sports
Referrals can double your chances of interviewing at DraftKings Inc. Get notified about new Digital Analyst jobs in
Boston, MA .
#J-18808-Ljbffr
Analyst II, Digital Marketing
role at
DraftKings Inc.
Make sure to apply with all the requested information, as laid out in the job overview below. Get AI-powered advice on this job and more exclusive features.
We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.
The Crown Is Yours Our Analytics team is focused on using data to generate insights and power fact-based decisions across the business. As an Analyst on the team, you will use data-driven insights to improve strategies for digital marketing channels and creative operations. You will focus on optimizing marketing effectiveness across DraftKings’ digital channels, especially paid search and SEO. By fostering cross-functional collaboration and innovating in metric development, you’ll enable teams throughout our organization to make more informed, improved, and expedited decisions.
What you’ll do as an Analyst II, Digital Marketing
Optimize channel spend and creative performance in collaboration with marketing stakeholders.
Develop and manage self-service reporting dashboards for marketing insights.
Build analytical frameworks to improve marketing channel performance.
Partner with marketing operators and stakeholders to define business problems and deliver analytically rigorous solutions that enhance ROI.
Create high-quality presentations to communicate with key stakeholders across the business effectively.
What you’ll bring
Bachelor’s degree or equivalent in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or another relevant discipline.
At least 2 years of experience in business analytics or data science. Experience with paid search and organic search attribution methodologies is a plus.
Practical experience with SQL/Snowflake and Tableau. Python/R experience is a plus.
Knowledge of A/B testing, experimental design, and hypothesis testing methods.
Curiosity to learn about a complex business and a desire to grow as an analyst.
Join Our Team We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may need to obtain a gaming license issued by the state agency. We’ll guide you through the process if relevant.
The US base salary range for this full-time position is $76,800 - $96,000, plus bonus, equity, and benefits. Range depends on role, level, and location. Individual pay is determined by work location, skills, experience, and education. Your recruiter can share more details during hiring. Note: It’s unlawful in Massachusetts to require or administer a lie detector test as a condition of employment; violations can lead to penalties.
Seniority level Entry level
Employment type Full-time
Job function Management and Manufacturing
Industries Software Development and Spectator Sports
Referrals can double your chances of interviewing at DraftKings Inc. Get notified about new Digital Analyst jobs in
Boston, MA .
#J-18808-Ljbffr