Content Creator Job at GSD&M in Austin
GSD&M - Austin, TX, United States, 78703
Work at GSD&M
Overview
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Overview
Position Function
Social Media Content Creators are responsible for bringing a brand's social media program to life in-platform, with supervision. The SMM/CC works across many fundamentals of social media to support the social team including creating social-first content and publishing across social channels. To succeed in this role, you must have a passion for social media and the ability to leverage your deep understanding of the landscape into impactful social content.
You must be a team player, clear communicator, with a high attention to detail and always on the lookout for improved and innovative creative solutions. The SMM/CC will be part of the broader social media team within the Strategy Studio department.
Responsibilities and Essential Duties
Supports social teams in implementation of client's social strategy:
- Ability to write social copy and create creative assets. Editing test will be requested.
- Content creation skills are mandatory (e.g. light video editing, GIF creation, etc.)
- Assist in development and implementation of monthly content calendar
- Schedule/post content to social channels
- Maintain social brand guidelines and social voice
- Demonstrated understanding and experience developing fundamentals of social media strategies including audience, channel, content, brand guidelines and voice
- Provide thought-leadership, strategic guidance, proactive key learnings and industry best practices for social creation
- Develop POVs on a range of social topics as needed
- Monitor trends in social media channels to inform social content strategy and creation
- Leverage social media tools (when applicable) to inform/inspire optimal social content and engagement strategies
- Look for opportunities to proactively engage with relevant industry influencers, events and trending topics on social media
- Leverage brand social performance data/reporting to drive continuous optimization
Minimum Qualifications
- 2-3 years of experience creating content for social (can be a mix of full time roles and internships)
- Fluent across a variety of social channels as an active and passionate participant
- Proficient in creative programs like premiere or illustrator
- Proficient writing and communication skills
- Proficient in Powerpoint, Excel (Keynote a plus)
- Strong attention to detail and exceptional organizational skills are a must
Preferred Qualifications
- Experience with SPRINKLR/Khoros/similar social management suite a plus
- Technical understanding and ability to pick up new tools quickly
- Operates according to deadlines while executing multiple projects
- Ability to change priorities and pivot to emerging urgent tasks
- Proactive in managing expectations of supervisors
- Routinely takes initiative to improve process/workflow/methodologies
Key Characteristics for Success
- Community: You have the ability to manage internal relationships across a wide variety of disciplines
- Restlessness: You are never satisfied with the status quo. You have a relentless desire to learn new things and apply them in your day to day work
- Curiosity: Naturally curious about the social landscape, new and developing channels, features, and creative techniques to explore, test and implement.
- Freedom & Responsibility: You self-manage your own time according to deadlines and are proactive in managing expectations of your supervisors.