Initial Therapeutics, Inc.
Senior Marketing Automation Specialist
Initial Therapeutics, Inc. - Florham Park, New Jersey, us, 07932
Work at Initial Therapeutics, Inc.
Overview
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Overview
To be considered for an interview, please make sure your application is full in line with the job specs as found below.
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, and eye care, as well as products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube, and LinkedIn.
Job Description Responsibilities include: Build, QC, and execute high complexity brand omnichannel programs. This includes building out journeys (base cadences) and highly complex trigger programs to deliver the right message to the right person at the right time through the right channel. Ensure high quality, on-time, and error-free implementation, testing, and QA of campaigns within the marketing automation platform. Create, review, and share standard quality control documents and follow the process to ensure accuracy and completeness. Responsible for leading and managing junior team members' day-to-day work and performing QA of their programs. Monitor email deliverability across domains for all brand campaigns implemented. Provide recommendations on how to optimize deliverability, resolve IP reputation issues, and ensure proper inbox placement. Identify issues, identify root causes, and recommend corrective actions for campaign builds, IP reputation, and deliverability. Participate in agile delivery activities such as design, build, QA, and continuous improvement. Maintain documents per requirements of department document management policies and procedures. Influence and implement capabilities including targeting, personalization, audience segmentation, and dynamic, personalized content to deliver the best customer experience. Build and execute test plans, identify winners, and proactively recommend optimization opportunities to ensure high email deliverability, reach, and engagement. Lead various internal/external partners to define, execute, and optimize email, direct mail, SMS, and media campaigns. Cross-functional teams include Brand Marketing, Strategy, Business Technology Solutions, Marketing Analytics & Business Insights, Creative, and Digital Agencies. Provide exemplary customer service while setting, maintaining, and exceeding brand expectations. Provide updates on projects and any risks to the Associate Director. Keep abreast of 1:1 marketing and email industry best practices and new technology by participating in professional organizations, as well as attending industry seminars and conferences. Provide recommendations to the Associate Director on how to apply at AbbVie. Key AbbVie Leadership Competencies: Positive all-for-one approach to team deliverables and priorities. B uilds strong relationships to enable higher performance. Learns quickly, grasps the essence, and can change course where indicated. Raises the bar and is never satisfied with the status quo. Creates a learning environment and is open to suggestions. Embraces the ideas of others, nurtures innovation, and manages innovation to reality.
Qualifications Bachelor's Degree in Business or Marketing or equivalent experience. 5-8 years of experience in Database Marketing, CRM, Email, Digital, Direct Mail, and 1:1 marketing experience. Minimum of 5 years of hands-on work experience creating marketing campaigns in Salesforce Marketing Cloud. Ability to think strategically with a strong ability to execute plans and exceed stakeholder expectations and project goals. Ability to work independently without day-to-day supervision. Demonstrated ability to lead and manage multiple projects simultaneously in a fast-paced, dynamic environment. Demonstrates a clear aptitude for managing projects and the ability to assign priorities and meet delivery dates. Strong client service and project management skills; in particular, must have the ability to communicate effectively with both business and technical individuals. Knowledge of database, email, digital, and 1:1 marketing concepts and best practices. Inquisitive, strong analytical skills, including the ability to infer and apply learnings. Proficiency with MS Excel, SQL, and HTML/CSS. Excellent written, verbal, and interpersonal communication skills. Salesforce Marketing Cloud Email Specialist Certification is a plus.
Additional Information Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance, and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. It is AbbVie's policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status. US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html
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Job Description Responsibilities include: Build, QC, and execute high complexity brand omnichannel programs. This includes building out journeys (base cadences) and highly complex trigger programs to deliver the right message to the right person at the right time through the right channel. Ensure high quality, on-time, and error-free implementation, testing, and QA of campaigns within the marketing automation platform. Create, review, and share standard quality control documents and follow the process to ensure accuracy and completeness. Responsible for leading and managing junior team members' day-to-day work and performing QA of their programs. Monitor email deliverability across domains for all brand campaigns implemented. Provide recommendations on how to optimize deliverability, resolve IP reputation issues, and ensure proper inbox placement. Identify issues, identify root causes, and recommend corrective actions for campaign builds, IP reputation, and deliverability. Participate in agile delivery activities such as design, build, QA, and continuous improvement. Maintain documents per requirements of department document management policies and procedures. Influence and implement capabilities including targeting, personalization, audience segmentation, and dynamic, personalized content to deliver the best customer experience. Build and execute test plans, identify winners, and proactively recommend optimization opportunities to ensure high email deliverability, reach, and engagement. Lead various internal/external partners to define, execute, and optimize email, direct mail, SMS, and media campaigns. Cross-functional teams include Brand Marketing, Strategy, Business Technology Solutions, Marketing Analytics & Business Insights, Creative, and Digital Agencies. Provide exemplary customer service while setting, maintaining, and exceeding brand expectations. Provide updates on projects and any risks to the Associate Director. Keep abreast of 1:1 marketing and email industry best practices and new technology by participating in professional organizations, as well as attending industry seminars and conferences. Provide recommendations to the Associate Director on how to apply at AbbVie. Key AbbVie Leadership Competencies: Positive all-for-one approach to team deliverables and priorities. B uilds strong relationships to enable higher performance. Learns quickly, grasps the essence, and can change course where indicated. Raises the bar and is never satisfied with the status quo. Creates a learning environment and is open to suggestions. Embraces the ideas of others, nurtures innovation, and manages innovation to reality.
Qualifications Bachelor's Degree in Business or Marketing or equivalent experience. 5-8 years of experience in Database Marketing, CRM, Email, Digital, Direct Mail, and 1:1 marketing experience. Minimum of 5 years of hands-on work experience creating marketing campaigns in Salesforce Marketing Cloud. Ability to think strategically with a strong ability to execute plans and exceed stakeholder expectations and project goals. Ability to work independently without day-to-day supervision. Demonstrated ability to lead and manage multiple projects simultaneously in a fast-paced, dynamic environment. Demonstrates a clear aptitude for managing projects and the ability to assign priorities and meet delivery dates. Strong client service and project management skills; in particular, must have the ability to communicate effectively with both business and technical individuals. Knowledge of database, email, digital, and 1:1 marketing concepts and best practices. Inquisitive, strong analytical skills, including the ability to infer and apply learnings. Proficiency with MS Excel, SQL, and HTML/CSS. Excellent written, verbal, and interpersonal communication skills. Salesforce Marketing Cloud Email Specialist Certification is a plus.
Additional Information Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance, and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. It is AbbVie's policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status. US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html
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