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Position Summary

Murray’s Cheese is seeking a creative, organized, and highly motivated Social Media & Content Manager to engage our customers, build community, and drive awareness of our brand across various social platforms. The right candidate will have a skill set that includes: development & creation, social media platform management, community engagement and management, and reporting and analytics. The Social Media & Content Manager is obsessed with social media and has a clear understanding of best-in-class content & emerging trends. They strive to create content that breaks through the clutter of the feed and constantly find ways to reach new audiences. They are comfortable being present on camera and know how to bring your ideas to life visually. This position will report into the Marketing Director and will develop and execute Murray’s calendar, creating tactical campaigns for social media platforms across Instagram, LinkedIn, and Facebook and TikTok. As a creative member of the marketing team, they live and breathe the Murray’s Cheese brand and can capture the true purpose and personality of the Murray’s Brand!

Who You Are

• Social Media: You are obsessed with social media and have a clear understanding of best-in-class content & emerging trends. You strive to create content that breaks through the clutter of the feed and constantly find ways to reach new audiences. You are comfortable being present on camera and know how to bring your ideas to life visually.
• Creative: You enjoy using your imagination and are an ideas machine. You bring ideas for new, unique content to life. You’re up-to-speed on current trends and culture in the food world and use that to enhance your work and ensure maximum effectiveness. You use customer segments to ensure all content is executed with a strategic purpose.
• Brand: You live and breathe the Murray’s Cheese brand and can translate that through creative content and social media platforms. You’re able to capture the true purpose, voice and personality of the Murray’s Brand.
• Collaborator: You’re a great communicator and strong cross functional influencer: you are a serial collaborator with a proven track record of gaining alignment and influence quickly with a diverse group of stakeholders. This allows you to work with various businesses to seamlessly generate on-brand content initiatives that fall in-line with our company goals and marketing strategies.
• Analytical: You love diving deep into social media analytics and performance metrics, dissecting facts and figures and can collect, visualize, and analyze information in detail. You can make the data tell a story and use it to adjust plans actively. You understand the importance of KPI’s for content and social media plans.
• Organized & Efficient: You are incredibly organized and efficient in the work and workflows you produce. You can use your organization skills to facilitate, manage, and deliver on projects and campaigns. You’re able to craft briefs and guides for content creators and freelancers to execute within brand standards.

What You Do:
Social Media:

• You are a creative social media generalist who ensures that cohesive, effective and strategic applications of Murray’s brand standards and expectations are achieved across all social platforms: Instagram, Facebook, Youtube and TikTok.
• You’re versed in video trends and strategies specific to each platform and can make recommendations for Murray’s Cheese to grow its community.
• You’re able to translate your ideas through briefs for the Murray’s Creative Team, content creators, and freelance partners, focusing on execution of campaign concepts in a way that helps creators hit key messaging points and adhere to best practices.
• You understand the importance of social networking, finding like-minded brands, talents, and collaborators while actively engaging and building community within our social media channels.
• You’re a content creator and can capture engaging, on-brand photos, videos, reels, and stories for various social media platforms.
• You have an understanding of influencers and affiliate marketing and how to use both to grow the Murray’s business.
• You help to develop internal guides for social media content execution that focus on standards and brand guidelines to be used by our various staff in brick-and-mortar and restaurant locations.

Content:

In partnership and collaboration with Marketing Director and ADM, produce content for Instagram, Tik Tok, Youtube, Linked in and Facebook that resonates with our target audiences, drives impressions, engagement, in bound web traffic, followers, retail foot traffic and sales. Ensure content is consistent with our brand’s elevated voice, style, and aesthetic.

• Develop and execute social media campaigns to promote product launches, major events, and seasonal campaigns.
• Use data-driven insights, social listening and cultural moments to refine strategies and demonstrate the impact of Social Media efforts on business outcomes.
• You are a storyteller that can maintain Murray’s brand consistency and creativity through the consistent implementation of our brand and content guidelines in all content pieces created for Murray’s.
• You focus on creating engaging content to support campaigns and other initiatives for a national audience, with a focus on recipes, cheeseboards, product highlights, and brand storytelling.
• You enjoy being in a cross-functional role that requires strong communication and collaboration with the marketing, digital, merchandising, and various sales teams.

Creativity & Innovation:

• Research, ideate, and test new & innovative content concepts and emerging content channels to push boundaries that elevate brand awareness for Murray’s.
• Develop social content, shooting, editing and styling content specifically for social.
• Create clear and inspiring creative briefs, working closely with the in-house videographer and designers to create, fun, inspirational and winning content that showcases the playfulness, quality, heritage, and innovation of the brand, while ensuring all Sales, Digital, E-Comm and Brand content needs are met

Performance Metrics:
Deep understanding of how social platforms function, user experience, social growth metrics

• Understand the latest trends in advertising and social media and how to integrate them into our brand

• Own organic social performance metrics.
• Monitor performance regularly to understand effectiveness of strategy and content.
• Craft actionable insights and recommendations to optimize content strategy, user experience, etc.
• Periodically audit and update best practices guidelines as the industry and platforms evolve.
• Execute monthly and quarterly social reporting
• Work with MD and AMD to manage end of year social reporting

What We Need from You:

• 3-5 years of experience in social media at a consumer brand or agency with consumer brand experience
• Proven experience creating social content that increases the community engages and encourages sales
• Hands on experience in content management
• Knowledge of video and photo editing tools
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of Google Analytics, and social media analytics tools (Sprout Social)
• Extremely driven, self-starter, strong communicator both written and verbal
• Strong sense of organization and attention to detail
• Proven ability to work under pressure, manage multiple projects and adhere to tight deadlines
• Passion for cheese and specialty foods

Proven Mastery of:

• Platform management software.
• Social specific photography and video
• Content and copywriting
• Video editing software.
• Canva or Adobe express with entry level design skills.

Work Perks

• Weekly pay
• 3 weeks paid vacation and sick time
• LTD and Life Insurance options
• Company 401k match
• Comprehensive medical, dental, and vision benefits
• Pretax commuter, healthcare and dependent care benefits
• Discounts on our products and restaurant!