Content Specialist, EMEA
Lucid Software - Hamburg, New Jersey, us, 07419
Work at Lucid Software
Overview
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Overview
Since the company's founding, Lucid Software has received numerous global and regional recognitions for its products, business, and workplace culture. These include being listed to the Forbes Cloud 100, Fortune Best Workplaces in Technology, and the PEOPLE Companies that Care list all for multiple consecutive years. Top businesses use our products all around the world, including customers such as Google, GE, and NBC Universal. Our partners include industry leaders such as Google, Atlassian, and Microsoft.
As a Content Specialist, you will create and manage engaging content for inbound demand generation campaigns, ensuring alignment with sales for maximum impact. This role involves writing, editing, and optimizing content for organic channels, leveraging AI tools and SEO best practices, and maintaining brand consistency across platforms, with a focus on LinkedIn.
Responsibilities:
Create, manage, and execute engaging content for inbound demand generation marketing campaigns, collaborating with the sales team to align efforts for maximum impact. Copywriting, commissioning, and editing for organic channels. Monitor, evaluate, and optimize content performance to ensure measurable results and continuous improvement. Identify and leverage AI-driven tools and technologies to enhance content creation, staying ahead of industry trends. Utilize advanced SEO strategies and tools to optimize content performance across organic channels, ensuring maximum visibility and impact in search engine rankings. Work with the wider marketing team to develop and implement a robust social media content strategy - with a focus on LinkedIn. Manage and oversee internal marketing projects, ensuring timely delivery and exceptional quality. Assist in various marketing activities, including email campaigns, landing page optimization, and social media initiatives. Be the guardian of our brand, ensuring consistent and engaging messaging across all channels. Maintain internal content management trackers, ensuring clear internal communication across teams. Requirements:
Proven background in B2B SaaS content marketing with a strong grasp of best practices. Extremely strong content creation skills with the ability to craft compelling and innovative narratives. Proficiency in marketing tools (i.e. Hubspot, Marketo, etc.) Experience in email marketing and collaborating on B2B social media strategies. Preferred Qualifications:
Experience in Hubspot
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