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Croud is looking for a Marketing Director to join their team in New York. Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW. We are seeking a dynamic and visionary Marketing Director to lead the development and execution of Croud’s marketing strategy. This role requires a strategic leader with a deep understanding of global digital marketing trends, exceptional communication skills, and a proven ability to enhance brand reputation and market presence. As the US Marketing Director, you will be responsible for shaping the company’s reputation, driving brand visibility, and ensuring consistent messaging across all channels. You’ll collaborate closely with the Chief Marketing & Integration Officer to craft and execute strategies that align with our business goals. This role reports to Croud’s Chief Marketing & Integration Officer and is a key part of the global marketing leadership team, with responsibilities for leading and developing the marketing team. You will oversee a diverse range of marketing activities, including thought leadership, awards, events, case studies, PR, digital marketing, website & SEO, social media, and crisis and issues management. This is a unique opportunity to contribute to the ongoing evolution of Croud’s brand and drive impactful marketing initiatives across the board. Responsibilities: Develop and implement a comprehensive marketing strategy aligned with the company’s goals and objectives Identify key marketing opportunities and challenges within the US market integrated with the global strategy Lead brand awareness and reputation management initiatives, ensuring consistent messaging and positioning Oversee thought leadership efforts for Croud’s new brand proposition, currently under development Execution & Delivery: Manage the execution of marketing plans across multiple channels, ensuring high-quality and timely delivery of all marketing materials Collaborate with various departments to ensure consistency and alignment in messaging Lead, inspire, and motivate the marketing team to achieve high performance Foster a collaborative, innovative, and high-performing team culture Provide guidance, mentorship, and professional development opportunities to team members Develop and manage external communication channels, including media relations and digital platforms Optimize the use of various channels to maximize reach, engagement, and brand visibility Stay updated on emerging communication platforms and technologies to ensure the company remains at the forefront of industry trends Reporting & Feedback: Develop and implement metrics to measure the effectiveness of marketing strategies Prepare regular reports on marketing activities, assessing their impact on business objectives Gather feedback from stakeholders to continuously refine and improve marketing efforts Business Growth: Align marketing strategies with business objectives to support and drive growth Work with internal client teams to develop business changing case studies we can market to prospective clients and add to our Website Identify opportunities to leverage marketing initiatives for business development Collaborate closely with the Lead Generation team to support their sales efforts through targeted marketing campaigns External Communication: Oversee the creation and distribution of press releases, media kits, and other external communications Build and maintain strong relationships with key media outlets, industry influencers, and stakeholders Manage crisis communication efforts, ensuring timely and accurate dissemination of information Required Qualities & Experiences: You have a strong background in marketing within an agency environment, with a proven track record of leading and managing marketing efforts. You excel in inspiring, motivating, and developing teams while fostering strong collaborative relationships with other cross functional teams and clients. You are a skilled communicator, adept at engaging with diverse audiences—whether hosting events, interacting with media, presenting award pitches, or crafting compelling written content. You take pride in your work, with a keen eye for detail and a commitment to excellence. You thrive on both strategic thinking and hands-on execution, effectively blending these skills to achieve tangible results. You have experience managing budgets and making informed, commercially-smart decisions that align with business goals. You are excited by evolving trends in social media and the agency world, eager to drive change, and adapt to change. Company Benefits: Every employee is eligible for the benefits listed on our careers site which include: PTO/ Vacation: 20 days vacation a year 12 public holidays observed Sick Days: 7 days annually Summer Fridays: Early finishes from Memorial Day to Labor Day Parental Leave: Enhanced leave plus FMLA through NY state 401(k) Savings Plan: 100% on contribution up to 2% Full Paid Medical Insurance for Employee Only (including dental and vision) Employer paid life insurance coverage Hybrid workspace support – home office setup is provided Compensation: Salary Range for this position is $160,000 – $180,000 per year. Croud is an equal opportunity employer and does not discriminate on the grounds of a person’s gender, marital status, race, religion, ethnicity, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role. Our Values: At Croud, our vision centers around the idea of unlocking potential. We live and breathe five key values at Croud, which build a culture that elevates everyone, allowing our people to thrive: In it together – our value on integration, collaboration and outcomes Eye on the future – our value on futurism, creativity and passion Generous in spirit – our value on people, development and inclusion Do what you say – our value on integrity and accountability Make a difference – our value on purpose and impact #J-18808-Ljbffr