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At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

This position will support our Alliance business line and operate as part of the Alliance Marketing studio team. The primary role for this individual will be to support content development and marketing for our Edward Jones Alliance program. This role will focus on the Edward Jones Alliance program launch and ongoing marketing efforts, working closely with team members and partners. This individual may also work on other Alliance partner marketing initiatives as needed, including State Farm, Campus and Workplace programs.

Content Strategists at U.S. Bank are customer obsessed in developing human-centered experiences that provide personalized, clear, helpful, and inclusive digital + human solutions for our customers. Content Strategists consider the why, what, and how of product use to help identify where user needs intersect with business goals across the entire user journey.

As a Content Strategist, you will:

1. Leverage human-centered design methods (design-thinking, service design, research/insights, etc.) to plan, create, and present persuasive, engaging, and strategic ideas that influence product roadmaps and demonstrate a solution's potential for success.
2. Develop omni-channel content that helps prospects and clients meet their goals, are empathetic and easy to use, improve customer satisfaction, and drive product adoption.
3. Collaborate with design peers and key stakeholders (Marketing, Brand, CX, etc.) and Alliance partners to ensure artifacts and deliverables accurately represent and align to the U.S. Bank brand and/or Alliance Program brand guidelines and architecture and create interconnectivity across stakeholder and client touchpoints.
4. Deliver experiences that have been validated through experimentation, testing, and optimization.
5. Work within an agile environment and champion the integration of design across the entire release cycle (discover, deliver, and assess).
6. Perform competitive analysis of direct/indirect competitors and monitor the marketplace for new trends to inform the research and design process.
7. Translate business, contractual, technical, and user needs into end-to-end customer, employee, and 3rd-party experiences that are accessible, inclusive, and compliant.
8. Conform with reusability standards by leveraging and/or expanding the Design System and established platform capabilities.
9. Manage across Enterprise users to define and deliver marketing performance goals (e.g., outcomes, customer experience, etc.).

Preferred qualifications, capabilities, and skills

1. Expertise on the critical interdependencies among product model system elements that help and hinder performance; ability to plan and design solutions that synchronize resources to achieve business results using business metrics, key performance indicators design systems, service blueprints, and reusability.
2. Demonstrates deep understanding of target customer through internal/external research (e.g., creation of personas, story maps, product chartering/mapping experience).
3. Strong collaboration with external partners and internal matrixed teams; including marketers, product managers, software engineers, and agilest to execute product vision and roadmap.
4. Facilitation of cross-functional human-centered design sessions to build empathy for users, create alignment on customer pain points, and to identify continuous improvements for the product roadmap.
5. Keen understanding of marketing strategy and principles to drive product adoption with both prospects and clients.
6. Bachelor's degree, or equivalent work experience.
7. Eight to ten years of content marketing and strategy experience.
8. User experience design or similar experience.
9. Preferred skills: design-thinking, user-centered content development, content strategy, UX writing, vision and planning, storytelling, channel alignment and management, customer experience research, insight and execution, performance measurement and optimization, marketing and analytics.

Location Expectations

The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.

Benefits:

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security, and give you peace of mind. Our benefits include the following (some may vary based on role, location, or hours):

1. Healthcare (medical, dental, vision)
2. Basic term and optional term life insurance
3. Short-term and long-term disability
4. Pregnancy disability and parental leave
5. 401(k) and employer-funded retirement plan
6. Paid vacation (from two to five weeks depending on salary grade and tenure)
7. Up to 11 paid holiday opportunities
8. Adoption assistance
9. Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

EEO is the Law

U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status, among other factors.