PERK Social Media is hiring: Social Media Manager in New Orleans
PERK Social Media - New Orleans, LA, US
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Overview
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Overview
Job Description
PERK Social Media is looking for an experienced Social Media Account Manager who is passionate about crafting high-impact social media strategies and creating standout content for our clients.
Who We’re Looking For:
The best fit for this position is someone who:
- Thinks innovatively, adapts quickly, and thrives in problem-solving.
- Loves social media, is creative and organized, and enjoys collaborating with a fun team!
- Has 3-5 years of professional social media management experience—as a freelancer, at an agency, or with a business/organization.
- Is confident in strategic decision-making to meet a client’s marketing goals.
- Is not afraid to "go big" with creative ideas.
- Knows how to plan and create outstanding social media content that stops the scroll.
- Is excellent at capturing high-quality photos and videos using a phone/camera.
- Is comfortable traveling locally to create content wherever needed in the Greater New Orleans area (GNO).
- Can confidently lead on-site social media content sessions, guiding clients with expertise.
- Knows how to write compelling copy that engages, educates, and entertains.
- Can efficiently plan and build content calendars for seamless posting.
- Understands how to capture and maintain a brand’s voice while fostering engagement.
- Knows how to analyze social media performance metrics, adjusting strategy for continued growth.
- Always stays ahead of new social media skills, trends, and tools to improve execution.
Additional Skills & Things We Value:
- Assertive, but in a way that lifts up your PERK teammates.
- Friendly and positive—unless it’s hot as hell outside, then we get it.
- A deep understanding of modern social media strategy, including TikTok, Instagram, Facebook, Twitter, LinkedIn, and beyond.
- Creative AF—but also fear no spreadsheet.
- Loves analyzing high-performing social media accounts for inspiration.
- Brings new ideas to the table—and gets fired up to bring them to life.
- Pays attention to news, trends, and events that matter to clients' audiences.
- Experience with Sprout Social, Google Suite, Canva, and other social media tools.
- Strong self-management and project management skills.
- Can prioritize urgent tasks over long-term ones—because you know the difference between a social media crisis and a caption that can wait.
- Detail-oriented—because the little things matter.
What You’ll Be Doing (Workload Breakdown)
As a Social Media Manager, you’ll be responsible for managing 4 to 6 clients' social media accounts, handling everything from strategy to execution. Here’s how your workload will be divided:
Strategy & Organization (20%)
- Develop and implement strategic social media plans tailored to each client’s goals.
- Ensure all client social media channels are fully optimized and consistently updated.
- Maintain organized Google Drive folders with all content, planning documents, and reports.
- Build and manage a content library to streamline content reuse.
- Plan and structure content calendars in Google Sheets, ensuring timely approvals.
- Use Sprout Social to schedule content and maintain a structured posting cadence.
Client Communication & Relationship Management (15%)
- Regularly communicate with clients to understand their business needs and goals.
- Keep clients informed on content strategy, performance, and new opportunities.
- Stay organized and proactive in managing check-ins and planning discussions.
Content Creation (35%)
- Generate fresh, timely, and creative content ideas that resonate with audiences.
- Plan and execute photo and video shoots with clients.
- Design graphics, collaborate with influencers, and strategize creative elements.
- Ensure all content meets PERK’s high-quality standards for performance and engagement.
Copywriting (10%)
- Craft engaging social media copy that tells a compelling story.
- Know when to use (or avoid) emojis, hashtags, and casual language to fit each brand’s tone.
- Adapt writing style to match each client’s brand voice and audience expectations.
Engagement & Community Management (10%)
- Use Sprout Social and other tools to monitor DMs, comments, and interactions.
- Ensure quick and thoughtful responses to all customer inquiries and social mentions.
- Strengthen relationships by engaging with followers and key audience members.
Reporting & Analytics (5%)
- Generate social media performance reports using Sprout Social.
- Analyze what’s working and what’s not to refine strategy.
- Identify opportunities to repeat high-performing content and improve weaker posts.
Team Collaboration (5%)
- Participate in team brainstorms to develop creative campaigns for clients.
- Collaborate with other PERK team members to enhance overall content strategy.