Marketing Lead (f/m/d) - Construction and Infrastructure
instagrid GmbH - Menlo Park, California, United States, 94025![instagrid GmbH](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at instagrid GmbH
Overview
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Overview
Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.At Instagrid, we work together to make the world a little bit better. We have a strong, innovative product, a motivated team and a clear vision. What we are missing? YOU! To continue our success story, we are expanding our Marketing & Communication Team.
As the Marketing Lead (f/m/d) for the construction and infrastructure segment at Instagrid, you will play a pivotal role in establishing our brand as a prominent player in this industry. Your mission is to develop and lead the marketing strategies tailored for these key verticals. Working closely with members of the marketing team and other departments, you will craft campaigns to enhance Instagrid's presence and visibility.
In this dynamic role, you will actively partner with the marketing and sales teams to:
Develop and lead the marketing strategies for the construction and infrastructure segment, ensuring a cohesive and compelling brand narrative.Create and adapt captivating, segment-specific content across diverse formats and touchpoints, including social media, email marketing, customer case studies, PR articles, and trade fair materials.Collaborate within a cross-team environment to execute effective campaigns online and offline.Identify and measure the most effective channels for reaching our target audiences within these verticals, continuously optimizing our approach to drive growth and lead generation.Ensure the availability of essential sales support materials, including brochures, sales decks, and other collateral, to empower our sales force and key external stakeholders.Actively participate in identifying and organizing trade fairs and exhibitions to showcase our cutting-edge products and solutions within the segment.
7+ years of marketing experience, supported by a proven track record.Flexible, positive attitude with entrepreneurial hands-on drive and spirit.Adaptability and a growth-driven mindset.Strong communication and influencing skills in English, a plus are German skills.Experience with marketing automation platforms and content management systems.Proficiency in the latest marketing tools and familiarity with social media management.Understanding of CRM systems (e.g., Salesforce) and data analytics.
What we offer
a dynamic environment in a fast-growing structure with a very flat hierarchythe opportunity to join a company at the cutting edge of its fielda laptop and a cell phone (Iphone or Samsung)30 days paid vacation
At Instagrid, we are deeply committed to equal employment opportunities as we believe in the power of diverse teams. We do not just accept diversity but actively search for the best talent regardless of gender, ethnical origin, age, religion, sexual orientation or place of origin. Working as a team, we treat each other with respect and value each other’s opinions to achieve our common goals.
We are looking forward to receiving your application!
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