Marketing Campaign Manager, Partners
Virtuoso - Seattle, Washington, us, 98127![Virtuoso](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Virtuoso
Overview
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Overview
Do not wait to apply after reading this description a high application volume is expected for this opportunity.As a
Marketing Campaign Manager, Partners , you will play a pivotal role in planning, executing, and analyzing multi-channel global partner marketing campaigns to drive brand awareness, customer engagement, and revenue growth. You will work directly with the Product Marketing team to design and execute marketing campaigns. You will work closely with cross-functional teams, including marketing, creative, and sales, to implement effective marketing strategies. Your ability to manage multiple campaigns, analyze data, and optimize performance will be essential for success in this role. You have a deep understanding of email marketing best practices, understand how email fits within the bigger picture of campaign marketing and have a proven track record of driving successful campaigns.Essential duties and responsibilities include the following:
Other duties may be assigned.Campaign Execution:
Setup and oversee the end-to-end execution of marketing campaigns, including digital advertising, email marketing, social media, and more.Coordinate with the creative team to create compelling campaign assets.Collaborate with Product Marketing to design the infrastructure of campaigns – ranging from timelines, audience targeting, asset design and copy, finalizing launch plans, and reporting.Document campaign strategies, execution plans, and results for future reference.Coordinate and communicate with sales to provide visibility, transparency and to support achieving key outcomes and metrics.
Data Analysis and Optimization:
Monitor email marketing metrics, key performance indicators and optimize future campaigns.Use data to continuously test, implement A/B testing, and use data and analytics to make informed decisions and optimize campaign strategies in real-time.Understand Audience Segmentation, develop audience segmentation strategies to enhance personalization and engagement.
Collaboration:
Work closely with cross-functional teams, including the creative team, global marketing team, product team and sales team.Foster collaboration and communication to ensure campaign alignment and visibility across the organization.Build processes for repeatability and scalability of campaigns by developing guides and templates for best practices.
Educational and Skills Requirements:
Bachelor’s degree2-4 years’ related experienceStrong analytical skills and proficiency in data-driven decision-makingExcellent project management and organizational skillsProficiency in marketing software and tools, such as CRM, marketing automation, and analytics platformsExceptional communication and teamwork abilitiesAbility to work in a fast-paced team environment, adjust to changing prioritiesExperience using CRM’s Zoho, HubspotExperience with A/B testing and marketing optimizationFamiliarity with industry trends and emerging marketing technologiesMarketplace Awareness – Current business trend knowledgeAnalytical Skills– Ability to collect and analyze information, problem solve, and make decisionsCollaboration – Strong skills in inspiring the win-win-winSelf-Starter - Ability to work independentlyTravel Requirements:
Travel is rarely required for this position (0-1 trips per year).Travel will be entirely domestic.Type/Nature of Contacts:
External: There is almost no contact outside of Virtuoso staff. Position is primarily internal facing.Internal: Daily contact with Virtuoso staff.We offer a competitive salary and full benefits package, including medical/dental/vision/life, 401(k) savings plan, and more. Virtuoso is an equal opportunity employer, dedicated to promoting a diverse workforce.Pay ranges are intended to cover roles based across the United States. An individual's base pay depends on various factors including geographical location, experience, knowledge, skills, and abilities of the applicant.
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