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Product Strategy & Operations Lead, Creator & Brand Ads - New York

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

We are seeking an experienced Product Operations Manager for the Ads Creative & Ecosystem Monetization team. In this role, you will focus on building products that empower advertisers with actionable insights through advanced creative methodologies, such as content understanding labels and influencer marketing strategies, to enhance performance. You will collaborate cross-functionally to improve ad effectiveness, enhance marketing measurement, and drive innovation in the creative and influencer marketing space. Strong expertise in Product Operations and GTM capabilities is required, along with a deep understanding of media and creative strategy, data analysis, and measurement.

Responsibilities:

1. Empower market and product development through creative and influencer marketing methodologies (content understanding labels, creative ecosystem).
2. Enhance creator content, advertiser ad effectiveness, and marketing measurement through collaboration with product teams, R&D, algorithms, and data science.
3. Drive the creative process, improving inspiration, production, and diagnostic capabilities for creators and advertising clients via industry research, creative insights, and analysis.
4. Study creative and creator methodologies, analyzing data correlations, clustering content understanding capabilities, and building relationships between industries, audiences, and creative labels to optimize marketing measurement.
5. Develop and implement SOPs, exploring productization opportunities within monetization application scenarios, including AIGC generation and strategy.
6. Define creative quality, quantity, and diversity standards, designing GTM strategies to elevate the creative ecosystem.
7. Develop research methodologies and translate insights into actionable products and playbooks.
8. Establish and enforce quality standards for organic influencer content through analysis and best practices.

Qualifications

Minimum Qualifications:

1. Bachelor’s degree or above in fields such as Computer Science, Data Science, Business, Arts, Marketing, or equivalent experience.
2. 5+ years of experience in product marketing, product strategy, or product operations, with a proven track record of successfully launching GTM plans.
3. 3+ years of direct experience with influencer and creator marketing, ad delivery systems, creative strategy, or media platform products.
4. Demonstrated experience in developing and implementing creator/influencer marketing strategies, in addition to creative strategies and methodologies that drive innovation and performance across digital advertising campaigns.
5. Expertise in utilizing and developing content understanding labels, categorizing creative content by tone, style, and performance to inform targeted advertising strategies.
6. Proven capability in building relationships and collaborating with internal and external stakeholders, including Product Management, Product Marketing, Design, and Data Science teams.
7. Proficient in data analysis, with a strong ability to interpret and apply insights.

Preferred Qualifications:

1. Experience with creator/influencer marketing, AI, creative content labeling, and audience targeting strategies.
2. Proficiency with creative tools and platforms, content management systems, and advertising platforms, with a focus on optimizing content for various digital channels.
3. Experience utilizing data-driven feedback loops to optimize creative performance, leveraging analytics and performance data to improve ad effectiveness and audience engagement.
4. Strong project management experience, particularly in product design and monetizing data and insights.
5. Ability to manage multiple projects effectively in a global business environment.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our