Crux Retail Inc
B2B Marketing Specialist - Lead Generation & Brand Growth
Crux Retail Inc - Kennesaw, Georgia, us, 30156
Work at Crux Retail Inc
Overview
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Overview
Who We're Looking For
You're a
strategic marketer with a strong grasp of lead generation, digital advertising, and brand positioning . You thrive in
fast-paced, collaborative environments
and can execute
marketing campaigns
that generate leads. You have a
big-picture mindset
but love
digging into the details , analyzing metrics, and optimizing every touchpoint for conversion. At a Glance In-person, on-site work position on a contract basis (full-time opportunity available after a 6-month initial contract period) Compose digital ads to drive brand awareness & engagement Create email marketing campaigns that nurture leads & support sales conversions Maintain a content marketing strategy using social media, website, case studies, email, and video storytelling Conduct initial lead qualification for incoming, marketing-generated leads Starting salary - comparable to $55,000 annually (pay based on hourly work) Key Responsibilities Lead Generation & Ads Launch and optimize paid campaigns (Google Ads, LinkedIn). Run A/B tests, retargeting, and audience segmentation. Analyze KPIs and optimize for ROI. Email Marketing & CRM Build email sequences and automation in HubSpot. Segment lists, track metrics, and refine campaigns. Send intro emails and manage workflows. Content & Social Media Plan and create engaging content (posts, blogs, video snippets). Manage editorial calendar and social channels (mainly LinkedIn). Pitch and book CEO as a guest on industry podcasts. Sales Alignment & Lead Qualifying Prequalify inbound leads via connect calls. Support ABM and sales collateral development. Bridge marketing and sales for seamless lead handoff. Market Research & Strategy Monitor competitors and industry trends. Evaluate customer journeys and refine positioning. Performance & Optimization Track KPIs, report results, and adjust campaigns. Update website content (Showit experience is a plus). Requirements 3+ years in digital marketing with a focus on lead gen. Proven success with Google Ads, LinkedIn, and PPC. Proficient in HubSpot and email automation. Excellent writing skills for emails, ads, and content. Familiar with SEO, analytics, and conversion tracking. Strong LinkedIn knowledge; Canva or Adobe skills a plus. Organized, analytical, and self-motivated. What We Offer 6-Month Contract - Initial Offer Competitive Compensation:
hourly rate based off of $55,000 annualized salary / 40hr/week Performance-Based Bonus Opportunities Path to Full-Time: Potential for extension of contract or transition to full-time employment after 6 months Paid Medical Benefits
(employee portion covered upon conversion to full-time) Future 401(k) Benefits:
3% employer match available upon conversion to full-time How to Apply
Apply via Linkedin with your
resume and a portfolio of past marketing campaigns
that showcase your expertise in
lead generation, digital ads, and content marketing . About Crux Retail We specialize in
retail display design
that helps brands stand out through innovative, experiential marketing strategies and custom retail solutions. Our work blends
design, strategy, and marketing
to create compelling retail experiences in the
home improvement ,
outdoor recreation ,
team sports , and
automotive industries . We are looking for a
Marketing Specialist
who is equal parts
data-driven strategist, creative storyteller, and digital marketer -someone who understands how to
attract and convert high-value leads
while enhancing our brand presence across digital platforms.
strategic marketer with a strong grasp of lead generation, digital advertising, and brand positioning . You thrive in
fast-paced, collaborative environments
and can execute
marketing campaigns
that generate leads. You have a
big-picture mindset
but love
digging into the details , analyzing metrics, and optimizing every touchpoint for conversion. At a Glance In-person, on-site work position on a contract basis (full-time opportunity available after a 6-month initial contract period) Compose digital ads to drive brand awareness & engagement Create email marketing campaigns that nurture leads & support sales conversions Maintain a content marketing strategy using social media, website, case studies, email, and video storytelling Conduct initial lead qualification for incoming, marketing-generated leads Starting salary - comparable to $55,000 annually (pay based on hourly work) Key Responsibilities Lead Generation & Ads Launch and optimize paid campaigns (Google Ads, LinkedIn). Run A/B tests, retargeting, and audience segmentation. Analyze KPIs and optimize for ROI. Email Marketing & CRM Build email sequences and automation in HubSpot. Segment lists, track metrics, and refine campaigns. Send intro emails and manage workflows. Content & Social Media Plan and create engaging content (posts, blogs, video snippets). Manage editorial calendar and social channels (mainly LinkedIn). Pitch and book CEO as a guest on industry podcasts. Sales Alignment & Lead Qualifying Prequalify inbound leads via connect calls. Support ABM and sales collateral development. Bridge marketing and sales for seamless lead handoff. Market Research & Strategy Monitor competitors and industry trends. Evaluate customer journeys and refine positioning. Performance & Optimization Track KPIs, report results, and adjust campaigns. Update website content (Showit experience is a plus). Requirements 3+ years in digital marketing with a focus on lead gen. Proven success with Google Ads, LinkedIn, and PPC. Proficient in HubSpot and email automation. Excellent writing skills for emails, ads, and content. Familiar with SEO, analytics, and conversion tracking. Strong LinkedIn knowledge; Canva or Adobe skills a plus. Organized, analytical, and self-motivated. What We Offer 6-Month Contract - Initial Offer Competitive Compensation:
hourly rate based off of $55,000 annualized salary / 40hr/week Performance-Based Bonus Opportunities Path to Full-Time: Potential for extension of contract or transition to full-time employment after 6 months Paid Medical Benefits
(employee portion covered upon conversion to full-time) Future 401(k) Benefits:
3% employer match available upon conversion to full-time How to Apply
Apply via Linkedin with your
resume and a portfolio of past marketing campaigns
that showcase your expertise in
lead generation, digital ads, and content marketing . About Crux Retail We specialize in
retail display design
that helps brands stand out through innovative, experiential marketing strategies and custom retail solutions. Our work blends
design, strategy, and marketing
to create compelling retail experiences in the
home improvement ,
outdoor recreation ,
team sports , and
automotive industries . We are looking for a
Marketing Specialist
who is equal parts
data-driven strategist, creative storyteller, and digital marketer -someone who understands how to
attract and convert high-value leads
while enhancing our brand presence across digital platforms.