Customer Marketing Manager - Benelux
Intergage - Clermont, Florida, us, 34712![Intergage](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Intergage
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Overview
: LDuration in the job
: 4 years, qualification period includedIdeal Start date
: beginning october 2024 (onboarding from end september)---------------To be successful in Customer Marketing Manager role
:You are a business partner, collaborating with Customers (tire dealers) - mainly focused on wholesalers and car dealers networks - and Sales team to propose and develop joint plans that address channel distribution, product, pricing, and promotions that will drive traffic/business.You track KPIs, identifies areas for improvement within purchase funnel and marketing campaign performanceYou are a marketing specialist with sales culture, dedicated to a dealer relationship, understanding the multi-channel touchpoints -online/offline.Also, you are the entry point for MICHELIN Pro Business program in Benelux (sub dealers program, loyalty & engagement business program), and the coordinator of the national animations in Benelux.You are customer-focused, if not obsessed, developing customer experience strategies, programs and tools to support business.KEY EXPECTED ACHIEVEMENTSAnimation on Sell Out & event management :- In charge of specific animation with customers + national animation (for all dealers) in Benelux, deploying and adapting national animations done in France. (adaptation and translation of legal mentions, POS material.- Be responsible of event activities and ensure compliance with applicable regulations and laws, satisfaction of participants.- Analyse P&L results on Sell out and customers satisfactionContent Marketing- Adapt and translate content coming from Europe / French team- Produces or coordinates production of advertisments and promotions with external agencies.- Identifying the needs for digital assets accross the purchase funnelChannel and Distribution Management- Aligns retail activities with channel strategy (e.g. direct sales, wholesalers, Value-added Re-sellers, partners, manufacturers, eRetail, etc.).- Assists in the identification of potential channel members and their retail needs to drive trafficProduct & Service and Technical Knowledge- Differentiates between product/service features and benefits, and value for customers- Locates and uses expertise of others to improve product knowledge.- Displays knowledge of how products/services compare with those of the competition.Strategic Retail Planning and Organizing- Helps develop customer advocacy to build long-term business relationships.- Identifies varied resources needed to achieve business goalsTeam
: you are part of the France-Benelux B2B and B2C marketing team. And you strongly collaborate with the marketing team, Sales team, Communication team, Legal...
Business travel requirement
:- in Belgium & Netherlands + France (Clermont-Ferrand headquarters)Achievement Orientation (3), Branding (2), Customer Value Management (2), Data Collection Processing (3), Digital Marketing & Engagement (2), Impact & Influence (3), Revenue & Profitability (3), Product Technical Knowledge (2), Teamwork & Collaboration (3), Entrepreneurship (1)
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